How To Become A Social Media Manager | College of Adult Education (2023)

How To Become A Social Media Manager | College of Adult Education (1)

As social media continues to play an important role in our daily lives, the demand for a highly skilled social media manager in companies has increased, with the role growing by over 11% over the next 5 years. If you are interested in pursuing a career in social media management, we will provide you with the necessary skills, knowledge and qualifications you need to succeed in this field.

What is a Social Media Manager

If you're starting an exciting new career in this industry, it's important to know exactly what a Social Media Manager does. The role of a social media manager is to create and execute social media strategies that will help companies achieve their marketing goals.

Social media managers can work for a single brand, building its content and audience and implementing the social media aspect of a company's overall marketing strategy. Some SMMs also operate on their own, taking on a variety of clients to create content plans, strategize and publish on behalf of their clients.

Whether you decide to work at home or freelance will determine your workload, responsibilities and overall salary. However, common social media manager responsibilities include:

  • Develop a social media strategy that aligns with your overall marketing plans
  • Manage and implement social media strategy across multiple digital platforms
  • Create a calendar of social media posts
  • Cultivating and managing relationships with influencers
  • Create compelling content across all social media channels. This can include written content, videos, posts and stories.
  • Track and report the performance of your social media platforms, including conversions, revenue, traffic and growth
  • Allocated time to connect and chat with customers/audiences across multiple platforms

Social media manager skills

For a successful career in this field, you need to have a deep understanding of different platforms, functions and their audiences. You must be experienced in creating and curating engaging content, understanding analytics and spotting trends. With the right skills, you can learn to map and develop strategies throughout your buyer's journey, as well as generate interest in your brand on social media and drive potential customers to your website.

Along with technical skills, you will also need a variety of soft and interpersonal skills to be successful in this role. Firstly, excellent communication skills are essential for a social media manager as they need to effectively convey branded messages and interact with customers and audiences across different platforms. Time management and organizational skills are also crucial to maintaining social media schedules and keeping track of diverse content across platforms.

Marketing experience

To become a Social Media Manager, you need at least 1-2 years of marketing experience before taking on this role. No specific social media marketing experience is required, but you should understand how marketing strategies are developed and implemented, as well as being on social media platforms, understanding content and ultimately developing your own portfolio.

Stay updated with the latest trends

The Internet is constantly evolving, and it's important for social media managers to stay up-to-date with the latest trends, algorithms, features, platforms, and best practices. This includes keeping you informed about new features and updates across all platforms as wellmonitoring emerging trendsin the industry. Following industry leaders and attending conferences and webinars can also help you stay ahead and ensure your social media strategy is always up to date.

Technology and tools

As a social media manager, you will also need to stay organized and efficient in order to effectively manage multiple accounts. That's where management tools come in handy. These tools can help you schedule posts in advance, track mentions and engagement, track analytics, and more. Some popular social media management tools include Hootsuite, Buffer, and Later. You'll also need to use some design apps and tools like Canva, Adobe Creative Suite, and Capcut. Experiment with different tools to find what works best for you and your brand.

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social media manager salary

A social media manager's salary can vary depending on marketing experience and education level, as well as previous social media experience. However, the average salary for a social media manager in Australia is $88,000 per year.*

*To look for

Career Plans

Your social media marketing salary will increase according to your qualifications and experience in the industry. It's also an industry that allows you to grow, with multiple career paths in this role and beyond. With a projected job growth of 11.4% over the next 5 years*, social media marketing is a smart choice for anyone looking for longevity in the ever-changing and uncertain job market.

You can start in an entry-level social media marketing job, such as a Social Media Assistant role, where you can earn an average of $55,000* per year. You don't always need experience for this position, but have somewill help you understand the fundamentals of marketing and prepare you for this job.

If you're looking for a senior role beyond social media manager, becoming a head of social media is a smart choice for the next step in your career. In this role, you can average $150,000 per year^ and be responsible for developing and executing social media campaigns, analyzing performance metrics, and often managing teams. For this position you will need at least a few years of social media management and aDouble gradeSocial Media Marketing (10904NAT) + Marketing and Communication (BSB50620).

^ glass door

Social Media Marketing Courses

An online social media marketing course is a smart choice for anyone looking to start their digital marketing career. The College for Adult Learning offers flexible, cost-effective and comprehensive learning and access to industry experts to enable you to prepare for this exciting career. The added benefit of studying an online social media course at CAL is that it allows you to study at your own pace, gaining experience while completing your nationally recognized qualification.

We are proud to work togethersocial media college(SMC) to deliver theDiploma in Social Media Marketing (10904NAT). This Diploma is the only Australian Government recognized training in social media marketing.

The Social Media Marketing degree will teach you the digital skills to build your social media marketing portfolio and the organic and paid social media strategies to develop your brand identity online. You will also learn basic social media marketing skills to generate website traffic from social channels and convert them into paying customers.

Why social media marketing is important

Social media marketing has become a key component of any successful marketing campaign. With over 3.8 billion social media users worldwide, it's safe to say that your customers are on social media. Whether it's Facebook, Instagram, Twitter, or LinkedIn, your target audience likely spends a significant amount of time on these platforms. By having a strong social media presence, you can reach your customers where they are and interact with them in a way that is convenient and familiar to them. This can lead to increased brand awareness, customer loyalty and ultimately business success.

A great social media manager understands the ability to gain valuable customer insights through social media. By tracking engagement and other metrics, you can learn more about your target audience's preferences, behaviors, and needs. This information can be used to adjust marketing efforts and improve overall business strategies.

Additionally, social media advertising allows you to target specific audiences and drive traffic to specific landing pages or product pages. By tracking conversions and analyzing data, you can optimize your social media marketing strategy to maximize website traffic and sales.


What education do you need to become a social media manager? ›

As far as degree requirements go, many employers prefer a bachelor's degree to start. But the good news is: because social media is still a newer field, you have options for what you can study. Typically employers require a degree in journalism, communications, marketing, or public relations.

What are the steps to become a social media manager? ›

To become a social media manager, follow these common steps:
  1. Garner experience in social media marketing strategy.
  2. Earn a degree or gain relevant work experience.
  3. Build your own social media following and post strategic and thoughtful content.
  4. Learn how to use social media and general marketing analytics.
Feb 16, 2023

How do I become a social media manager with no experience? ›

Becoming a social media manager with no experience
  1. Consider a college degree. ...
  2. Build your online community. ...
  3. Take a social media marketing course. ...
  4. Research tools you can use for social media management. ...
  5. Network online and in person. ...
  6. Volunteer to manage social media for small business.
Feb 16, 2023

How long does it take to learn social media manager? ›

Average Time it Takes to Learn Social Media Marketing

Most people who start a website and open some social media accounts can pick up social media marketing in three to six months. Classes are the most efficient and economical way to acquire the skills you need to switch to a career as a Social Media Marketer.

Is it hard to be a social media manager? ›

No, being a social media manager isn't a hard job.

While being a social media manager isn't necessarily a demanding or tough job, it requires a specific set of skills and someone motivated by their work. As a social media manager, you are responsible for the company's media presence.

What do social media managers do all day? ›

On any given day, a social media manager might be responsible for setting the strategy for an upcoming product launch, creating a video, analyzing data across platforms, designing viral GIFs, creating graphics, coordinating messaging with PR & Communications, runnings paid advertisements and lots more.

What should you do first as a social media manager? ›

Let's dive in:
  1. Become an Expert on All Your Social Channels. ...
  2. Understand Your Competitor Presence. ...
  3. Understand Target Audience & Personas. ...
  4. Take a Look at Organizational Alignment. ...
  5. Make SMART Goals. ...
  6. Set Budgets. ...
  7. Develop a Social Media Calendar. ...
  8. Brownie Points: Level Up Your Design Skills.
May 7, 2019

What are social media skills? ›

What Are Social Media Skills? Social media skills are traits and abilities to create and convey marketing material on social media platforms to achieve a business goal. People who thrive in these positions normally understand how social media platforms work, are creative, and enjoy creating written or visual content.

Can you be a self taught social media manager? ›

Take a Course To Refine Your Skills

Free social media courses can help you build up your basic social media skills. But to gain the advanced skills you will need to become a social media manager with no experience, you will likely need to at least consider taking a paid social media course.

Can I become a social media manager without a degree? ›

Individuals without a degree can pursue a social media management career, but typically begin with entry-level positions such as a social media specialist.

Can an introvert become a social media manager? ›

Not everyone has to be out there beating their chest and bragging about how amazing they are either. You can be as shy as a mouse being an introvert, and still find success through social media marketing.

How do I make a social media resume with no experience? ›

How to write an entry-level social media manager resume
  1. Enter your contact information. If your resume impresses employers, they may want to contact you to invite you to a job interview. ...
  2. Summarize your qualifications. ...
  3. Highlight your education. ...
  4. Include certifications. ...
  5. Emphasize your skill set. ...
  6. Describe your employment history.
Dec 14, 2022

How much do you pay a social media manager? ›

As a general rule of thumb, you can expect to charge anywhere from $500 to $5,000 per month for social media management services.

What are the cons of being a social media manager? ›

It can be very stressful.

Probably the worst part about being a social media manager is the pressure that comes from the business owners to deliver. If you happen to work with someone who doesn't understand the intricacies of online marketing and how it works, you're in for a ride.

What is the hard skill of social media manager? ›

10 skills every social media manager must have
  • Communication. Of all the social media skills, I believe effective communication skills are by far the most important. ...
  • Writing. ...
  • Creativity. ...
  • Efficiency and project management. ...
  • Marketing strategy. ...
  • Customer care. ...
  • Audience research and making connections. ...
  • Agility.
Mar 28, 2023

Is social media manager a stressful job? ›

Even though it seems glamorous from the outside, the job can be exhausting. Social media managers are often alone in their role depending on the company and are expected to wear many hats.

Is social media manager a side hustle? ›

TIP: Many social media managers take on freelance work as a side hustle first. This can be a great way to earn additional income and test the waters to see if you enjoy the freelance lifestyle before jumping right in.

How much should I charge to manage a Facebook Page? ›

🌟 How much should I charge to manage a Facebook Page? Your charges totally depend on your level of expertise and the budget and the needs of your clients. If you are a beginner then you can charge around $20-$30/per hour. You can also charge monthly based on the number of hours you work.

How much does a freelance social media manager Charge? ›

$50-$100 per hour is often charged by intermediate social media managers and creators, whereas advanced creators can go all the way up to $250! The good thing about working hourly is that you will always know how long a project will take, but the advantages kind of stop there.

How can I improve my social media skills? ›

Interact with others. A big part of social media is being social, so don't be afraid to connect with people. Don't just click the “like” button, start conversations. Comment on content you find interesting, reply to people that comment on your content and ask your audience for opinions.

What are the 5 C's of social media? ›

Most of those answers fit into one of the five categories we're going to go over in this post: Content, Community, Conversation, Collaboration, and Conversion. Using the 5 Cs together will ensure you're building the foundation to a solid social strategy.

What are some of the five C's of social media? ›

The Five Cs of Social Media Marketing
  • CONVERSATION. People often say that social media is all about communication. ...
  • CONTENT. One of the main ways you can create a conversation with your audience is by creating and curating content to share via social media. ...
  • COMMUNITY. ...
Sep 2, 2014

What are four 4 key characteristics of social media? ›

Key Points

Specifically, social media features a rich user experience, dynamic content, scalability, openness and collective intelligence. Different types of social media include social networks, weblogs, microblogging, content communities, podcasts and wikis.

How do I become a manager with no degree? ›

The most effective way to become a manager without a higher education degree is to put yourself in a position to gain more experience. Try strategies such as volunteering, dressing like a leader, offering to help your manager with their responsibilities, and joining a committee.

How do I start a career in social media marketing? ›

How to become a social media marketer
  1. Learn social media marketing skills. You'll want to polish certain skills as you begin your job search. ...
  2. Look for entry-level opportunities. Entry-level opportunities can include jobs, freelancing, or volunteering. ...
  3. Expand your professional network.
May 17, 2023

Can anyone become a social media manager? ›

Social media managers typically hold a bachelor's degree, according to the BLS. Majoring in a field that will build your communication or business skills—like marketing, journalism, or communications—can prepare you for the role.

What is a good job for someone who is an introvert? ›

Introverts thrive in professions that offer them plenty of space and independence. Most introverts perform better in workplaces with fewer external distractions. Good jobs for introverts include accounting, engineering, and technical writing.

What is a social butterfly introvert? ›

A "social butterfly" describes someone who's socially oriented, outgoing, and often very charismatic and charming. If someone's called you a social butterfly before, it's probably because you've always got plans lined up and/or you have a way with people that others notice.

How do you write a resume with experience but no degree? ›

Focus on professional development and credentials

If you've completed some college credits but haven't gotten a degree, you can keep the education section at the bottom of the resume. “Put down the school that you've attended, the years that you attended there or how many credit hours you completed,” says Owens.

What are examples of social media skills for resumes? ›

Examples of social media skills
  • Analytical skills.
  • Efficiency.
  • Understanding trends.
  • Communication.
  • Creativity.
  • Time management.
  • Project management.
  • Flexibility.
Dec 13, 2022

What degree is social media marketing? ›

Working as a social media manager or marketer usually involves getting at least a bachelor's degree in Marketing, Communication, or Public Relations. There are bachelor's in Marketing degrees that have specializations in Social Media Marketing in particular.

Is social media manager a career? ›

Becoming a social media manager offers future opportunities for professional development, too. The transferable skills gained in the role lead to many different career paths—including chief marketing officer and social media executive.

Is there a college degree for social media? ›

Bachelor's in social media programs tend be highly focused on social media tactics, writing and multimedia development for social media platforms, and social media analytics and how they can be leveraged to help a business succeed.

Can you do social media marketing without a degree? ›

' However, the best thing about Digital Marketing as a career is that there's no linear entry path into this field and, although it can make things more straightforward, you don't need a degree in marketing to get a job in this industry.

What is a degree in social media called? ›

The Bachelor of Arts in Social Media prepares students to design, write and produce content for social media campaigns, blogs, websites, email marketing and other digital media activities.

What is the highest paid social media manager salary? ›

Social media manager salaries typically range between $50,000 and $98,000 a year. The average hourly rate for social media managers is $33.79 per hour.

What is higher than social media manager? ›

Digital marketing managers oversee all aspects of internet-based marketing including content, email, social media, mobile apps, and SEO. This means that they are directly above content marketing managers and social media managers.

How many hours a week should a social media manager work? ›

It might be typical 9-to-5 working hours, or it could include some weekend hours.

What do you need to study for social media marketing? ›

Top 12 Social Media Skills
  • Excellent Communication. The first social media skill you must have is - communication. ...
  • Creativity. One of the most important attributes of social media marketing skills is creativity. ...
  • Writing Ability. ...
  • Content Curation. ...
  • Project Management. ...
  • Aptitude to Learn. ...
  • Marketing. ...
  • Flexibility.

How much should I get paid for social media marketing? ›

While ZipRecruiter is seeing hourly wages as high as $37.02 and as low as $7.93, the majority of wages within the Social Media Marketing jobs category currently range between $15.87 (25th percentile) to $23.08 (75th percentile) across the United States.


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