Google Search Ads Certification Exam Answers | exam role (2023)

Table of Contents
Why is it a good idea to create three or more Search Network ads per ad group? A growth marketing manager develops the promotional strategy for a company's product launch in an increasingly competitive market. How can a Google search campaign help a company's product launch? What is a good use case to leverage Customer Match? Your Google Search Ads Optimization Score is calculated by an algorithm that takes into account the most important aspects of your accounts. This value is used to provide recommendations for optimizing your search ad campaigns. What are the two data sources used to calculate optimization recommendations? (Choose two.) Karen evaluated her Google Search Ads campaign's optimization score after noticing that the campaign's performance was decreasing. The score is much lower than a month ago. Accepts an optimization recommendation from the available list. What happens to your campaign optimization score? Clara is an advertising executive tasked with optimizing her company's Google search campaign. How can Clara use optimization score for her campaign? Optimization Factor consists of over 50 recommendations for optimizing search campaigns. Which of the following factors would not change an account's optimization score? How does Google Ads generate responsive search ads? How many ads to deploy per ad group? What are the three must-have parts of a text ad? Arrange the items below in hierarchical order, starting with the top level. What is the main value proposition of Google search campaigns? What part of a Search Network Ad is not automatically generated by Dynamic Search Network Ads? Which two people might see an ad with the keyword +black+shirt (defined as a broad match modifier)? Advertising with Google Ads starts with creating campaigns based on your business goals. Which campaign type would you choose for each of the following scenarios? How can Google Ads help you achieve your business goals? Map each automated bid strategy to the correct campaign objective. What is one of the main benefits of automated Google Ads bidding? Map the marketing objective to the correct ad extension. Which ad extensions can auto-serve? Why are search ad extensions important? Right or wrong? Affinity audiences allow advertisers to reach people who are actively searching and intending to buy the products or services they offer. Which of the following can be customized with audience metrics to make search campaigns more efficient? What are the top three factors that determine ad quality? What attributes describe a good landing page experience? Ingrid wants to draw a lot of attention to a new product line she's launching. She knows she can reach a significant portion of Internet users with a graphic campaign. How will a display campaign achieve Ingrid's marketing goal? Reggie manages the online marketing campaigns for a vitamin and supplement store. He launched a Google search campaign and chose website traffic as the marketing goal for his campaign. What outcome does Reggie expect from the campaign? Bob's electronics company launches a new TV called the UltraView1000. Bob decides to use broad match keywords with the keyword "television" in his Search Network ad campaign. How will Bob's campaign benefit from broad match keywords? Jim created a Google search ad with a bid of $5. Two other advertisers in an auction bid $2.50 and $2. How much would Jim pay for first place in the auction? Jamie wants to focus on selling his overflowing blue pots. It configures keywords with a broad match modifier. In what two ways does the broad match modifier make Jamie's job easier? (Choose two.) What is an accurate description of callout extensions? Siona needs to ensure that her ads get a minimum number of impressions at the top of the page. What kind of automated bidding strategy does Siona use? When do automated extensions like seller reviews show up? You want to improve the relevancy of an ad with a specific set of keywords. The aim is to increase the Ad Rank of the ad so that it gets more exposure. Which action should improve ad relevance? Maria was instructed to use the monthly performance planner. Why would she do this? How can Performance Planner serve your business? You've been tasked with marketing a new line of plumbing services, but you have a budget you can't exceed. Why is Google Ads a viable option? What are the top two benefits of using search audience solutions? (Choose two.) What is the main purpose of serving ad extensions? Google Ads is designed to offer three things to all advertisers: relevance, control and results. It ensures relevance by connecting advertisers to the right people at the right time. It delivers results by charging you only when you click. How does Google Ads provide control? Trina uses automated bidding as part of her Google Ads search bidding strategy. Why might she prefer automated bidding? Karen's washing machine has broken down, so she googles a new one. In the results, she sees several Google search ads for washing machines. Which of the following are some of the parameters used by the Google Search Ad Auction to determine which ads Karen sees? (Choose two.) Which users are reached with target audiences in the market? Molly wants to clear out her remaining inventory in preparation for ordering a new line of products for sale. As a result, she is willing to increase her CPA (cost per acquisition) and her investments, as long as it means generating more revenue. Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan integrated with Performance Planner will help Molly achieve her marketing goal of generating more sales? How does Performance Planner help companies increase sales? An algorithm that takes into account the most important aspects of your accounts calculates your Google Search Ads Optimization Score. This score helps you make recommendations for optimizing your search ad campaigns. What are the two data sources used to calculate optimization recommendations? (Choose two.) Google Ads reviews saved text ads to ensure they comply with advertising policies before showing them to users. What criteria does Google Ads check? An avid golfer regularly watches golf instructional videos, has recently Googled.com for the best golf clubs and Google Maps for golf courses. What type of search audience solution would best reach this person? Tim wants to buy a new skateboard. He goes to Google search to find and buy the best skateboard he can find. Arrange the following steps in a logical order to describe what Tim's interaction with Google Search Ads would look like from start to finish. What is the minimum number of users a remarketing list must have before it can be used with a remarketing list for Search Ad campaigns? What is the maximum number of ad extensions that can show at the same time for a given search query or device? When creating a text ad for the search network, advertisers need to consider three distinct components. This includes the title and URL. What else does the advertiser need to provide? Why should campaigns with different marketing objectives be split into different Performance Planner plans? Brian manages his company's Google Search Ads campaign. It regularly checks the optimization score to make your Google search campaign as effective as possible. What is Brian's optimization score based on? Theo wants to improve his Google Search Ads campaign. On his Google Ads recommendations page, he notes that his Google search campaign has an optimization score of 75%. What does that mean? What is a valid recommendation that the performance planner can make? Each lookalike audience had its initial list members removed to ensure what? Trevor owns a manufacturing company that makes special equipment for hiking and climbing. He is a small player in the market, but he is ready to expand his business. What type of Google Ads campaign should Trevor use to increase brand awareness and reach audiences interested in walking and climbing the web? What are two ways Performance Planner can help highlight opportunities across all your Google Ads campaigns? (Choose two.) When running campaigns with Search Ads remarketing lists, some audience lists have a greater potential to convert leads than others. Sort audience lists from highest to lowest potential. (The greatest potential should be at the top.) They try to improve the perceived quality of an ad so that it performs better during an ad auction. Which change would have the least positive impact on the quality of an ad? Bernadette is responsible for marketing a new product in a highly competitive segment. It plans to launch a Google search campaign as part of its overall strategy. What value can be seen in launching a Google search campaign? What is an example of an effective callout extension? Leo is responsible for promoting the clothing lines of a major manufacturer. He uses his Google Ads testimonials page to rank his search ad campaigns. What feature makes optimization recommendations valuable to Leo? Trina sells dolls and accessories and doesn't have much time to update her search campaigns with her ever-changing inventory. How can Dynamic Search Ads help Trina? Why choose automatic bidding over manual bidding to manage a successful Google Ads campaign? Rebecca is a marketing manager for an airline. She was asked to plan her company's online advertising budget on a monthly basis. She chose Google Ads Performance Planner to accomplish this task. What are the two benefits of Performance Planner Rebecca? (Choose two.) Mario is working on a text ad that will appear on Google's search network. He populated each component with the necessary information. Which component asked Mario to highlight unique details about his product and limited the number of characters he could use to two 90-character fields? Your business offers home maintenance services and you want to reach more potential customers. You have a limited budget to work with. Why is Google Ads right for you? Yan wants to attract customers who are specifically searching Google for Time-B-Gone, his company's unique office support product. His marketing consultant suggests using dynamic search ads, and he knows Yan needs to start with a simple approach. What's the easiest way for vendors like Yan to use Dynamic Search Ads? Google Ads was built to help businesses succeed online. To achieve this, Google Ads was built around three core principles. What are these principles? Singh's marketing company created a compelling ad that gets a lot of clicks. What impact is the ad likely to have on the Google Ads auction? What is required for an ad to be shown to a user? Trina is considering using automated bidding because she wants to make her campaign management process more efficient. What are three ways automated bidding can improve efficiency? Brenda is working on improving the Quality Score of a Google Search Network ad so that it will receive a better Ad Rank and perform better in the ad auction. What change to Brenda's ad could improve her ad ranking? Rashid wants to increase brand awareness and create campaigns that focus on brand terms. He doesn't have much time for day-to-day bid management, so he opts for automatic bidding to lighten his workload. Which automated bidding strategy should Rashid use? Google Ads offers a variety of campaign types that determine where your ad will appear and the format in which it will appear. What campaign types are available? Gina wants to be able to experiment with various combinations of titles and descriptions to optimize her results. The marketing department suggests that she use responsive search ads. What two benefits can Gina get from using responsive search ads? (Choose two.) Wendy sets up a customer matching strategy to reach a list of potential customers. What does she have to offer? When should you use remarketing lists for Search Ads? It's 10am and you're sitting in a London train station, checking your timetable on your tablet. You realize you forgot to book a boat trip for your trip to San Francisco to see Alcatraz prison. Combine each type of signal as shown in this situation. Ideally, what is the minimum number of values ​​you should look for per header when using snippet extensions? How can ad extensions help increase user engagement? Jasmine is a marketing manager for a chain of clothing stores. She has been given a set budget and needs to drive as many potential customers to her website as possible. Which automated bidding strategy should she use in her campaign? What is one of the reasons an advertiser should consider using the monthly performance planner? Ben is currently managing a campaign with a total investment of $7,000, driving 1,400 conversions, and having a CPA (cost per acquisition) of $5. Ben needs to sell his excess inventory. To achieve this goal, he is willing to increase his CPA and campaign spend. Which of the following plans built into Performance Planner will help Ben achieve his marketing goal of selling excess inventory? Your client, Vince's Veggies, wants to increase downloads of their popular recipe printouts. They suggest creating ad groups based on the cuisine categories that appear on your site. What do they need to create in their first Google Search Network ad group? (Choose two.) Pete is a marketing manager for an electric car company. He recently selected "leads" as the marketing objective for his Google search campaign. What did he hope to accomplish by choosing leads as his goal? Which ad extension is only available as a fully automated ad extension? You can use the Google Ads automated bidding strategy to make the most of your advertising budget. What are two benefits of automated bidding? (Choose two.) Which Dynamic Search Ads option allows an advertiser to group webpages into custom labels? You want to improve the perceived quality of an ad during an ad auction. What aspect of the ad can you work on more? As an advertiser, creating your first text ad in Google Ads is a simple five-step process. Arrange the five steps in order, with the first step at the top. An advertising executive takes over a Google search ads campaign. On his Google Ads recommendations page, he notes that the campaign's optimization score is 40%. What does this score say? Rina has heard the term "Quality Score" before and wants to know what it really is. Which statement describes the quality factor? You've seen great results with your Google search campaigns using remarketing lists for search ads. How could you reinforce these results? Why does automating your bidding help ensure a successful Google Ads campaign compared to manual bidding? Sarah's Autos sells various car brands and features pre-owned, pre-owned and new vehicles. The company's advertising manager decides to set up a broad match type for the keyword "automotive" to reach a broader group of potential visitors. What are the two user searches that can generate the ads manager ad? (Choose two.) Arrange these steps in the right order to set up an effective customer matching strategy. (The first rung should be up.) Why is it recommended to use the performance target function after using the performance planner? In-market audiences provide an opportunity to identify exactly what type of user? To get user clicks, Ginger must focus on creating an ad that _____. (Choose two.) Marta is on a tight marketing budget and needs to implement a strategy that can drive customers to her website for a set price. Which bidding strategy has the potential to meet Marta's needs? Sam is new to Google Search Ads and worries he doesn't have the skills or time to run a successful advertising campaign. What two features of Dynamic Search Ads will help Sam? (Choose two.) As a digital strategist, Jared wants to add something special to his ads to give users more incentives to click and convert. He's considering using the two optional field paths in the ad's URL component, but needs to make sure his message fits. How many characters in total can he use in each of these optional paths? What does the performance planner do automatically? Yan is working on a campaign using remarketing lists for Search Ads. Which user could be added to a valid remarketing audience list for better results? Michael created a high quality ad with an excellent keyword list. He is disappointed that the ad is not showing as often as he would like. What is a likely reason why his ad is not showing often? What type of user would the Google Ads system best match as an affinity audience? Jennifer wants to limit the number of people who see her Google Search Network ad for Paris all-inclusive vacations. She doesn't want to agree with people who are looking for something else - just "all inclusive vacation in Paris". So she limits who sees her ad using the exact match type. What search terms might match Jennifer's ad? Maria wants to run a text ad on the Google search network. She's new to text ads and needs to start with the basics. What are the three components of a text ad on the Google search network that Maria needs to know about? Hank wants to use a Maximize Conversions campaign with Performance Planner. What advice can performance planner Hank give? Francis wants to improve his Google Ads skills and improve results for his clients. What are two best practices Francis should adopt? (Choose two.) Bob's electronics company starts selling a new television, the UltraView1000. Bob decides to use phrase match in his search ads campaign because he wants searches that include UltraView1000 to show his ad. How else can Bob's campaign benefit from matching phrases? Linda realizes that a Google search campaign can add significant value to her eCommerce business. What two solutions can Linda achieve through a Google search campaign? (Choose two.) Marisol manages the online advertising campaigns of a chain of toy stores with physical and online presence. Which Google Ads campaign should Marisol use to showcase her product images, promote her company's local and online toy inventory, and drive traffic to her website and local toy stores? Steven is an advertising executive at a large auto parts company. He uses his Google Ads recommendations page to strategize how to optimize his Google search ad campaigns. One of the reasons Steven values ​​the optimization score is because it lets him do what? What is the main benefit of using Snippet Extensions in your ads? Samira was tasked with increasing the relevance of her company's ads. She was told that she can use multiple headline options in her responsive search ads to increase relevancy. How many headlines can Samira place on a single responsive search ad? Layla learns the benefits of using search ad extensions and how they can help increase user engagement. What other two benefits can search ad extensions contribute to performance? (Choose two.) When creating an ad, how does Greg know how it will appear to his potential customers? Karen evaluated her Google Search Ads campaign's optimization score after noticing that the campaign's performance was decreasing. The score is much lower than a month ago. It applies an optimization recommendation that appears on the Recommendations page. What happens to your campaign optimization score? Charlie works to improve a Google Search Ad's Quality Score by improving its Expected Click Through Rate (eCTR). Which of the following could improve Charlie's eCTR? Maria familiarized herself with the different components of a text ad. Match the following text ad component descriptions to the components described in them. Jennifer's company wants to increase online sales of a featured product by connecting with users who are actively searching for similar products. What benefit would a Google search campaign provide Jennifer? What can the performance planner recommend? After running a Google search ads campaign for several months, Meredith is noticing that sales of her advertised products are decreasing. She checks her Google Ads recommendations page and sees that her campaign's optimization score is 22%. What does this score tell Meredith about her Google Search Network ad campaign? Tara uses Search Audiences to reach her most valuable customers. What direct benefit could she get from using Search Audience? Barbara's boss asked her to use Google Ads to reach as many users as possible who are searching for terms related to the services her company offers. What type of keyword matching would help Barbara reach the most searches that potential customers use? Yuto owns a souvenir shop in Tokyo. He wants to reach English-speaking tourists in his city at certain times of the day. What are three areas of his search campaign that Yuto needs to adjust to achieve this goal? (Choose three.) What can you achieve by adding callout extensions to your Google Search Network ads? Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers to her website as possible. What kind of automated bidding strategy would be best for Priya's campaign? Combine these search audience solutions with the benefits they can bring to your campaigns. Jacob's physical toy store relies on offline metrics like store visits and in-store sales. He's heard that specific types of campaigns can help him achieve these types of goals. What type of campaign can help Jacob achieve his offline business goals? Tomacz wants to capture the attention of customers looking for camping gear online with a Google Search Network ad campaign. What is the main benefit of a well-managed Google Search Ads campaign? How can Performance Planner help you? Jerry knows that expected CTR is one of the top three factors that determine an ad's Quality Score. What are the other two main factors Jerry should focus on to improve his Ads' Quality Score? (Choose two.) Asam learns about Google Ads Search. He wants to know why a marketer might use callout extensions. What activities are callout extensions useful for? What does the advertiser provide for dynamic search ads? What are the two types of ad extensions that can also serve as automatic ad extensions? (Choose two.) Why should your company use Performance Planner? Do ad extensions help provide users with the two things they want from their search experience? (Choose two.) What content can be used for a snippet extension? Google Ads was built on three core principles designed to help businesses realize their potential online. The first of these is relevance. Google Ads connects businesses with the right people at the right time. What other principles is Google Ads built on? Marco owns a company that installs smart home accessories. His employees recently completed specialist training in installing specific garage door units. He wants to use his employees' new skills. How can his company benefit from a Google search campaign? Bob's electronics company is making a big fuss about a new TV they're launching called the UltraView1000. This TV is equipped with an accessibility feature that allows for voice commands. Bob decides to use the broad match modifier in his search ad campaign with the keywords "television", "approachable" and "voice". What is the benefit of the broad match modifier for Bob's Search Ads campaign? If visibility is the campaign goal, which bid strategy should an advertiser choose? John's Plumbing prides itself on excellent customer service, particularly when it comes to after-hours service calls. You want to connect with people who need emergency plumbing services in the middle of the night. What criteria should John's Plumbing set up to achieve this goal? You're working on a Google Search Network ad that isn't performing as expected. You specifically want more users to click on your ad. What action could improve your ad's CTR? Jimmy completed the headline section of his copy ad and is now writing the description section. What three factors should Jimmy include in the description section of his text ads? (Choose three.) Attribute each ad extension to the benefit it brings to the user's ad experience. Francis tries to explain the benefits of automated bidding to his boss. Map these aspects of automated bidding to the associated benefits. When using the monthly performance planner, what are two aspects of an account that you can optimize? (Choose two.) You want to increase the relevancy of a Google Search Network ad so that it is more meaningful to potential customers and provides valuable information for their searches. What are two actions that can improve your ad's relevance? (Choose two.) What user data can be loaded when creating a customer matching strategy? (Choose two.) Sandy, a search engine marketing expert, knows that you must use extensions effectively to optimize the results of your Google Ads campaigns. What does Google recommend about extensions? Mario owns a shop that sells skateboarding equipment. Mario knows that people are more likely to notice his headline in a text ad. What should Mario include in his title? What is the main benefit of using search audience solutions? What helps you combine a like-minded target group with a broad keyword targeting campaign? Lisa sells kitchen furniture through her website. While her sales are steady, she worries that they are not keeping up with other online furniture stores. How can Lisa's company benefit from a Google search campaign? John's company makes a great product and customers are happy with their purchases. Unfortunately, not many potential customers visit the company's website. What are two ways John's businesses can use responsive search ads to reach more potential customers? (Choose two.) Automated bidding does the heavy lifting for advertisers in Google Ads. What does automated bidding use to set the correct bid for each auction? Clara is an advertising director tasked with optimizing her company's Google search campaign. How can Clara use her campaign optimization score? Michelle recently launched a new product called Wonder Boots. The brand has already distinguished itself in its sector. She wants to drive more traffic through Google Ads, but only for searches strictly based on the product name (Wonder Boots). What keyword match should Michelle use to drive traffic just for searches on the Wonder Boots product name? Laverne created her first Google search campaign for her yoga school. It selects the Google search network and defaults to Google search network partners. What advantage does it have to appear on Google's search partners? What is the use of using non-last-click attribution conversions for performance planner predictions? Jerry manages a Google search campaign and wants to improve the position where his ads appear. He raised his bids, but his ad still doesn't appear at the top of search results. What else could they do to improve their Ad Rank? What are two ways that Dynamic Search Ads add value to an advertising campaign? (Choose two.) Which statement about providing relevant ad extensions is true? Which Google product is included in lookalike audiences when finding new people with similar profiles? Jimmy sells televisions on his website. He realizes he's getting search traffic for a brand he doesn't list and sets up a negative keyword for that brand. How does the negative keyword help Jimmy's ad campaign? Carlton runs an adventure travel company in South America. He wants to increase the number of people who book his tours. What activity brings potential customers to Carlton's business through Google Search Network ads? Each ad contains a URL that displays your website address. You can add two optional path fields to the URL displayed in a text ad. What is the benefit of using these optional path fields? You manage marketing for a small business on a tight budget, but you need to reach as many people as possible. How can Google Ads help? Rina notes that her ad's average cost-per-click (CPC) is well above the industry benchmark. But she doesn't see improvements in her ad position. What can she do to get a higher ad position? A water sports company specializing in custom watercraft and accessories. Your marketing manager decides on the broad match keyword “boat”. The manager then adds "rowing" as a modifier for broad match keywords. Which two searches might trigger the marketing manager's ad? (Choose two.) Lola is in the process of choosing a campaign type that meets her business goals. Why is it important for her to consider her business goals before choosing her campaign type? Which search network text ad component offers up to three fields of 30 characters each? Silly Sayings gets a lot of website traffic, but the company wants to generate more qualified leads. They are interested in trying out ad extensions to see if they can increase the number of qualified leads they receive. How can ad extensions help companies like Silly Sayings generate more qualified leads? You're working to improve the Quality Score of a Google Search Network ad by increasing its eCTR. Your goal is to get more people to click on your ad and ultimately visit your website. What could increase the number of clicks on your ad? How does automating your bidding contribute to a successful Google Ads campaign? Your Google Search Text Ad consists of three main components. The first is a title and the second is a description. What is the third component? Tasked with creating an advertising campaign for her business, pet food store, and online application, Mary is exploring different campaign options. What campaign types are available to her in Google Ads? Which of the following goals can you achieve for your automated bidding marketing campaign? A water sports company specializing in custom watercraft and accessories. The company's marketing manager uses the broad match keyword "boat" and adds "rowing" as a negative keyword. On which two search queries can the ad show? (Choose two.) Select all correct answers A travel marketer wants to show their ads only to potential customers who are specifically looking for an all-inclusive vacation in Paris. The marketer decides to use the exact match keyword “all inclusive Paris vacation”. What search terms might this ad match? A performance marketing manager wants to improve the performance of his search campaign. They check the Google Ads recommendations page and see that the campaign's optimization score is 22%. How should the manager interpret this classification? What is the best practice when writing a description for a Search Ad? A performance marketer wants to get the most purchase value possible within a given return on ad spend. What type of automated bidding strategy should marketers use? What is the best practice for using ad extensions? What criteria does Google Ads check to ensure that Search Network ads comply with Google's advertising policies? Which recommendation is a best practice for using Performance Planner effectively? An electronics company is introducing a new voice-controlled TV. Business owners decide to use broad match keywords with the keywords “Voice Controlled TV” in their Search Network ad campaign. How will the company's campaign benefit from broad match keywords? A performance marketer sets up a customer matching strategy to reach a list of potential customers. What source of user data can the marketer use? A marketing manager with a limited budget wants to attract as many customers as possible to his website. Which bid strategy can meet the marketing manager's needs? An account manager creates his first Google search ad. You want to create an inviting and relevant ad that potential customers will respond to positively. What are two ways an account manager can create an ad that encourages users to click on it? (Choose two.) Select all correct answers A marketer is working on a remarketing strategy for his Search Ads campaign. You want to re-engage high-value customers. What kind of audience is likely to have the highest lifetime value? A Marketing Associate manages the online marketing campaigns for a vitamin and supplement store. You start a Google search campaign and select "website traffic" as the marketing objective for the campaign. What result should the marketer expect from the campaign? An avid skateboarder wants to buy a new skateboard. They go to Google search to find and buy the best skateboard they can find. What steps in that order can a skater take to interact with Google Search Network ads? What is the best practice when writing a headline for a Search Ad? A small business owner wants to drive as many potential customers to their website as possible. The budget for the campaign is just $500 per month. What type of automated bidding strategy best fits the owner's campaign goal? A performance marketing manager wants to improve his Google Search Ads campaign. On the Google Ads recommendations page, they see that your Google search campaign has an optimization score of 75%. What does that mean? What are the benefits of using Customer Match audience solutions? A retailer wants to focus on selling its overflowing blue pots. The marketing manager decides to use broad match keywords to set up keywords for the pots. In what two ways can this broad consensus make a manager's job easier? (Choose two.) Select all correct answers An account strategist regularly reviews your company's optimization score to ensure your Google search campaign is as effective as possible. How is this optimization factor calculated? You are managing the search strategy for a sportswear retailer. Which type of customer is likely to have the highest lifetime value? What is the best practice for using Performance Planner effectively? What are two best practices for creating ads? (Choose two.) Select all correct answers Match each search audience solution to the value it can bring to your campaigns. What two user data can you send when creating a customer matching strategy? (Choose two.) Select all correct answers What is the benefit of using the sitelink extension? A marketing manager wants to increase brand awareness and create campaigns that focus on brand terms. As they cannot spend a lot of time on the daily management of bids, the manager opts for automatic bidding. Which automated bidding strategy should a marketing manager use? A marketing manager wants to capture the attention of customers looking for camping equipment online with a Google Search Network ad campaign. What is the main benefit of a well-managed Google Search Ads campaign? A marketing manager wants to improve the efficiency and effectiveness of his campaign management process. You are considering using automatic bidding. How can automated bidding help the manager achieve this goal? Why is ad rotation optimization recommended when setting up your ads? What are the three universal extensions marketers should be using to optimize their ads? Which ad extension is only available as a fully automated ad extension? An electronics company is introducing a new voice-controlled TV. Business owners decide to use broad match keywords with the keywords “voice activated TV” in their search campaign. How does the company benefit from using broad match keywords in their campaign? A marketing rep creates her first Google search campaign for a yoga school. You select the Google Search Network and the default Google Search Network Partners. How will the school benefit if partners appear in Google searches?" Which bid strategy should an advertiser choose to reach the campaign viewability goal? A plumbing company prides itself on its excellent customer service, especially during after-hours service calls. Its owners want to connect with people who need emergency plumbing services in the middle of the night. What attitude could help owners achieve these goals? An account planner plans your company's online advertising budget on a monthly basis. They choose Google Ads Performance Planner to accomplish this task. What are two benefits of Performance Planner? (Choose two.) Select all correct answers Why is it a good idea to create three or more Search Network ads per ad group? A growth marketing manager develops the promotional strategy for a company's product launch in an increasingly competitive market. How can a Google search campaign help a company's product launch? What is a good use case to leverage Customer Match? Your Google Search Ads Optimization Score is calculated by an algorithm that takes into account the most important aspects of your accounts. This value is used to provide recommendations for optimizing your search ad campaigns. What are the two data sources used to calculate optimization recommendations? (Choose two.) Karen evaluated her Google Search Ads campaign's optimization score after noticing that the campaign's performance was decreasing. The score is much lower than a month ago. Accepts an optimization recommendation from the available list. What happens to your campaign optimization score? Clara is an advertising executive tasked with optimizing her company's Google search campaign. How can Clara use optimization score for her campaign? FAQs Videos

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See Also
Google Ads Autobid - Google Ads HelpThe Pros and Cons of Each Automated Bidding Strategy on Google7 types of Google Ads automated bid strategies and when to use themPractical guide to 12 Google Ads bid strategies
(Video) [Top Score] Google Ads Search Certification Answers September 2022

Why is it a good idea to create three or more Search Network ads per ad group?

  • Having more ads in an ad group allows Google to serve the best performing ad for each specific auction.
  • Having more ads in an ad group increases the likelihood of having more than one ad per auction.
  • Having more ads in an ad group means lower landing page bounce rates.
  • When there are more ads in an ad group, the ads get a higher Quality Score.

A growth marketing manager develops the promotional strategy for a company's product launch in an increasingly competitive market. How can a Google search campaign help a company's product launch?

  • The company's website loads faster with the addition of Google search ads.
  • Users may see the company's search ads while browsing other websites.
  • Company search ads may appear when users compare different options from competitors.
  • Company search ads may also appear in other placements, such as print ads.

What is a good use case to leverage Customer Match?

  • To reach new customers who share the behavior and characteristics of your remarketing audience segments
  • To identify loyal customers and extend reach to people who look like your customers
  • To retarget customers who have already purchased from your business
  • Reach people based on expanded demographic criteria

Your Google Search Ads Optimization Score is calculated by an algorithm that takes into account the most important aspects of your accounts. This value is used to provide recommendations for optimizing your search ad campaigns. What are the two data sources used to calculate optimization recommendations? (Choose two.)

  • User Generated Scenarios
  • Company sales numbers
  • Account configurations
  • management
  • industry data

Karen evaluated her Google Search Ads campaign's optimization score after noticing that the campaign's performance was decreasing. The score is much lower than a month ago. Accepts an optimization recommendation from the available list. What happens to your campaign optimization score?

  • It will get better by the end of the month.
  • It will improve after acceptance.
  • It will get better at the end of the day.
  • Gradually improving by the end of the week.

Clara is an advertising executive tasked with optimizing her company's Google search campaign. How can Clara use optimization score for her campaign?

  • To compare the effectiveness of your ad copy creative to that of other ads
  • To find out how close your campaign is to possible optimal results
  • To understand your website's network performance
  • To judge your site's popularity compared to others

Optimization Factor consists of over 50 recommendations for optimizing search campaigns.

  • Real
  • INCORRECT

Which of the following factors would not change an account's optimization score?

  • Changes in auction dynamics
  • Changes to tracked conversions
  • rename campaigns
  • Changes in the spending mix

How does Google Ads generate responsive search ads?

  • Google Ads creates them based on existing ad text, landing pages and extensions
  • Google Ads creates them based on existing high-performing ad copy
  • Google Ads will mix and match titles and body lines provided
  • Google Ads match and match provided titles and URLs

How many ads to deploy per ad group?

  • One or two
  • Only one
  • three to five
  • two for three

What are the three must-have parts of a text ad?

  • Description, path and title fields
  • Description, path and URL fields
  • Title, description, and path fields
  • Title, description and URL

Arrange the items below in hierarchical order, starting with the top level.

  1. He counts
  2. campaign
  3. ad group
  4. announcement

What is the main value proposition of Google search campaigns?

  • Run as a text ad, video ad or banner ad on one of Google's partner sites
  • Affect organic results
  • Reach people on Google.com who might be interested in your brand, no matter what they're looking for
  • Show your ads when a customer searches for your product or service

What part of a Search Network Ad is not automatically generated by Dynamic Search Network Ads?

  • All this is automatically generated
  • description line
  • Target URL
  • title

Which two people might see an ad with the keyword +black+shirt (defined as a broad match modifier)?

  • Someone searching for the term "I want to buy a black shirt".
  • Someone searches for the term black button down shirt
  • Someone looking for the term shirt
  • Anyone looking for the term brown shirt

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See Also
5 ways to hurt account performance when it comes to RSAs | MarTechGoogle Ads bid strategies that deliver the best results5 Things Google Ads Can Now Do Automatically | SWELL business system3 Reasons to Choose Smart Bidding Over PPC Automation to Improve ROAS
(Video) Google Ads Search Certification Exam Answers May 2022 - 100% Correct

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(Video) Google Ads Search Certification Exam Answers January 2022 - 100% Correct

Advertising with Google Ads starts with creating campaigns based on your business goals. Which campaign type would you choose for each of the following scenarios?

  1. These ads appear alongside Google search results and on other Google partner sites, such as YouTube, when users search for products or services you offer.
  2. These ads drive engagement, app installs, and in-app purchases. They appear on the Google Search and Display Networks, as well as Google Play and YouTube
  3. These ads promote your products by providing users with detailed information about what you are selling. They appear on Google Shopping and next to search results
  4. These ads appear alone or in other streaming video content on YouTube and the Google Display Network
  • Shopping
  • universal application
  • Video
  • To search for

How can Google Ads help you achieve your business goals?

  • By increasing your brand awareness
  • Through online, in-app, in-person and phone sales
  • By influencing consideration of your products and services
  • all above

Map each automated bid strategy to the correct campaign objective.

  1. conversions
  2. revenue
  3. range of vision
  4. Traffic
  • Potential impression share goal
  • desired ROAS
  • CPA alvo
  • maximize clicks

What is one of the main benefits of automated Google Ads bidding?

  • Bidding based on User ID
  • Bidding based on impression share
  • Daily budget gradation
  • Bid at auction time

Map the marketing objective to the correct ad extension.

  1. Are you focused on generating leads for your business?
  2. You run many retail stores and want potential customers to see the distance from your location to your stores
  3. You want to direct users to specific pages on your website
  4. You want to describe the features of a specific product your business offers before customers click on your ad
  • website link extension
  • textured cutouts
  • call extension
  • site extension

Which ad extensions can auto-serve?

  • Message, caption, and structured snippets
  • Promotion extensions, callout and website link
  • Sitelink, callout, and structured snippets
  • Sitelink, location and call extensions

Why are search ad extensions important?

  • The cost per click of ad extensions is lower than the title of a Search Network ad
  • They ensure greater engagement for advertisers
  • They increase ad quality and reduce conversion costs
  • They increase engagement and affect ad quality
  • With Customer Match, you can reach people who visited your website
  • With Customer Match, you can reach people who haven't yet visited your website
  • Customer Match is based on your own data, not a remarketing tag
  • It wouldn't fit well. You must brand your site to use Customer Match

Right or wrong? Affinity audiences allow advertisers to reach people who are actively searching and intending to buy the products or services they offer.

  • Real
  • INCORRECT

Which of the following can be customized with audience metrics to make search campaigns more efficient?

  • header length
  • key words
  • nets
  • all above

What are the top three factors that determine ad quality?

  • Expected click-through rate, ad formats and ad relevance
  • Expected click-through rate, landing page experience and ad relevance
  • Expected CTR, max CPC bid, and landing page experience
  • Maximum CPC bid, landing page experience and ad relevance

What attributes describe a good landing page experience?

  • easy to navigate
  • High user traffic
  • Relevant and original content
  • Transparency about your company

Ingrid wants to draw a lot of attention to a new product line she's launching. She knows she can reach a significant portion of Internet users with a graphic campaign. How will a display campaign achieve Ingrid's marketing goal?

  • A video summary of your product line is automatically generated by the system and posted on YouTube.
  • Based on your targeting decisions, your ads appear on site content related to your business or your customers' interests.
  • Your business will be featured on Google Maps with the option for customers to view your product line there.
  • Your ads appear above and below search results when users search for related keywords.

Reggie manages the online marketing campaigns for a vitamin and supplement store. He launched a Google search campaign and chose website traffic as the marketing goal for his campaign. What outcome does Reggie expect from the campaign?

  • Get more customers to learn more about your products.
  • More followers on the store's social media presence.
  • More online sales through Reggie's online store.
  • Email subscriptions from people interested in a healthy lifestyle.

Bob's electronics company launches a new TV called the UltraView1000. Bob decides to use broad match keywords with the keyword "television" in his Search Network ad campaign. How will Bob's campaign benefit from broad match keywords?

  • Bob's ad will show when your search terms contain a variation of your keyword, for example "television".
  • Bob's ad only appears when the search term is exactly "television" with additional words before and after it.
  • Bob's ad appears when the search terms only contain his TV brand, UtraView1000.
  • Bob's ad will only show if the search terms contain the exact keyword "television".

Jim created a Google search ad with a bid of $5. Two other advertisers in an auction bid $2.50 and $2. How much would Jim pay for first place in the auction?

  • 4,50 $
  • 2,50 $
  • 2,51 $
  • $ 5

Jamie wants to focus on selling his overflowing blue pots. It configures keywords with a broad match modifier. In what two ways does the broad match modifier make Jamie's job easier? (Choose two.)

  • She can easily choose the color she wants to focus on.
  • It can explicitly choose keywords to ignore.
  • You don't have to think of all the pot-related keywords.
  • Your ad will only appear for "blue vases".
  • She can choose the exact searches that match her keywords.

What is an accurate description of callout extensions?

  • Boosts ads with a phone number, allowing mobile users to call a business directly.
  • Short, specific text snippets that highlight value-added attributes.
  • Additional links that direct users to specific pages on a website.
  • A mobile-only format that allows users to contact a business via text messages.

Siona needs to ensure that her ads get a minimum number of impressions at the top of the page. What kind of automated bidding strategy does Siona use?

  • maximize clicks
  • Potential impression share goal
  • Ziel-ROAS (Return on Advertising Spend)
  • Target CPA (Cost Per Acquisition)

When do automated extensions like seller reviews show up?

  • When an automatic extension campaign is created.
  • When an advertiser manually opts out of receiving them.
  • When Google predicts it will improve ad performance.
  • If an account is whitelisted for them.

You want to improve the relevancy of an ad with a specific set of keywords. The aim is to increase the Ad Rank of the ad so that it gets more exposure. Which action should improve ad relevance?

  • Add more negative keywords.
  • Highlighting the uniqueness of the product.
  • Focus on connecting with a wider audience.
  • Improved landing page navigation.

Maria was instructed to use the monthly performance planner. Why would she do this?

  • To check status issues
  • To check for new keyword opportunities
  • To respond to changing external factors
  • To analyze demographic performance
  • By choosing "Leads" as your campaign objective.
  • Targeting specific device operating systems.
  • Setting the start/end date of the campaign.
  • Adding coupon alerts for people close to the store.
  • When creating a new ad group for sales.

How can Performance Planner serve your business?

  • By finding areas of your overall budget that can contribute to marketing
  • By teaching your employees the basics of personal budgeting
  • When determining which Google Ads work best for your brand
  • By optimizing your advertising budget for maximum growth

You've been tasked with marketing a new line of plumbing services, but you have a budget you can't exceed. Why is Google Ads a viable option?

  • Google Ads puts you in control of your budget.
  • Google Ads guarantees phone calls to your business.
  • Google Ads offers separate auctions for low budgets.
  • Google Ads allows you to limit the number of ads you pay for based on your business.

What are the top two benefits of using search audience solutions? (Choose two.)

  • Reach different audience segments with unique messages that are highly relevant to them
  • Gain deep insights into which bidding strategies work best for your search campaigns
  • Review of missed opportunities related to ad extensions and ad variations
  • Identify the most effective advertising schedules to get the best results within your budget
  • Bid right when specific groups of people are looking for your products or services

What is the main purpose of serving ad extensions?

  • Opening additional advertising space to expand character limits.
  • Deliver the right information, at the right time, to the right users.
  • Give users control over the types of ads they see.
  • More engaging ads using image and video assets.

Google Ads is designed to offer three things to all advertisers: relevance, control and results. It ensures relevance by connecting advertisers to the right people at the right time. It delivers results by charging you only when you click. How does Google Ads provide control?

  • By giving advertisers control over the next highest qualifying bid in the auctions they participate in.
  • By giving advertisers control over which competitors they advertise in auctions.
  • By giving advertisers control over how much they spend each month.
  • By giving advertisers control over the number of specific actions that return their spend.

Trina uses automated bidding as part of her Google Ads search bidding strategy. Why might she prefer automated bidding?

  • Machine Learning selects an ad scheduler for campaigns without your input.
  • Machine learning selects the keywords used to serve your ads to users.
  • Location targeting is not decided by machine learning.
  • Machine learning helps her set the right bid for each individual auction.

Karen's washing machine has broken down, so she googles a new one. In the results, she sees several Google search ads for washing machines. Which of the following are some of the parameters used by the Google Search Ad Auction to determine which ads Karen sees? (Choose two.)

  • ad relevance
  • campaign type
  • Ad group size
  • Advertiser campaign count
  • advertiser bid
  • By linking Alex's ad from related social media groups.
  • Including your ad on similar motorcycle accessory store websites.
  • Placing Alex's ad on a website that reviews motorcycle helmets.
  • Showing your ad to users looking for information related to helmets.

Which users are reached with target audiences in the market?

  • Someone is excited about the release of a new movie
  • Someone who wants to buy a new car
  • Someone who researches the safety features of strollers
  • Someone with a qualified interest in mountaineering

Molly wants to clear out her remaining inventory in preparation for ordering a new line of products for sale. As a result, she is willing to increase her CPA (cost per acquisition) and her investments, as long as it means generating more revenue. Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan integrated with Performance Planner will help Molly achieve her marketing goal of generating more sales?

  • A $40,000 investment to drive 2,000 conversions and a $20 CPA
  • A $21,000 investment to drive 1,400 conversions and a $15 CPA
  • A $30,000 investment to drive 1,500 conversions and a $20 CPA
  • A $28,000 investment to drive 1,400 conversions and a $20 CPA

How does Performance Planner help companies increase sales?

  • By choosing the ad types your audience will find most appealing
  • By maximizing the number of conversions for a spending scenario
  • Relying on customer feedback for optimal ad placement
  • Giving a discount on all ads after purchasing a license

An algorithm that takes into account the most important aspects of your accounts calculates your Google Search Ads Optimization Score. This score helps you make recommendations for optimizing your search ad campaigns. What are the two data sources used to calculate optimization recommendations? (Choose two.)

  • campaign settings
  • management
  • Company sales numbers
  • User Generated Scenarios
  • industry data

Google Ads reviews saved text ads to ensure they comply with advertising policies before showing them to users. What criteria does Google Ads check?

  • Objectives and Analysis.
  • length and extensions.
  • content and formatting.
  • Loading and page speed.
  • To search for
  • Shopping
  • Video
  • announcement

An avid golfer regularly watches golf instructional videos, has recently Googled.com for the best golf clubs and Google Maps for golf courses. What type of search audience solution would best reach this person?

  • affinity audience
  • public ready to buy
  • Lookalike Audiences for Search
  • Detailed Demographics

Tim wants to buy a new skateboard. He goes to Google search to find and buy the best skateboard he can find. Arrange the following steps in a logical order to describe what Tim's interaction with Google Search Ads would look like from start to finish.

  • Tim is looking for the "best skateboards".
  • Tim checks the search results.
  • Tim starts a Google search ad.
  • Tim is surfing several skateboards on the website he browsed.
  • Tim makes a purchase on the site he browsed.

What is the minimum number of users a remarketing list must have before it can be used with a remarketing list for Search Ad campaigns?

  • 10,000 users
  • 100 users
  • 1000 users
  • 500 users

What is the maximum number of ad extensions that can show at the same time for a given search query or device?

  • 3
  • 2
  • 4
  • 1

When creating a text ad for the search network, advertisers need to consider three distinct components. This includes the title and URL. What else does the advertiser need to provide?

  • The description
  • the analysis
  • the website etiquette
  • To landing page

Why should campaigns with different marketing objectives be split into different Performance Planner plans?

  • To avoid possible duplicate keywords between different marketing objectives
  • So that seasonal trends can be better recognized for each individual marketing objective
  • To prevent campaigns from being "budget constrained".
  • Therefore, this spend is not reallocated between two different marketing goals.
  • Browsing Carrie's store website.
  • Search for information related to the garden.
  • Watch a YouTube video about growing roses.
  • Reading an email from Carrie's company.

Brian manages his company's Google Search Ads campaign. It regularly checks the optimization score to make your Google search campaign as effective as possible. What is Brian's optimization score based on?

  • Testing and reporting the speed of Brian's sites
  • Comparing Brian's Sales to Ad Serving Data
  • Evaluation of the popularity of advertisements on social networks
  • Key aspects of your campaigns, including stats, attitudes, and industry trends

Theo wants to improve his Google Search Ads campaign. On his Google Ads recommendations page, he notes that his Google search campaign has an optimization score of 75%. What does that mean?

  • Campaign score has 25% room to improve.
  • The campaign topped 75% of all search campaigns.
  • Campaign score has 75% room to improve.
  • Campaign performance is 25% under budget.

What is a valid recommendation that the performance planner can make?

  • Set a specific Target CPA (Cost Per Acquisition).
  • Apply specific bid adjustments to device and location targeting
  • Add a negative keyword themed group
  • Create alternate versions of top-performing ad variations

Each lookalike audience had its initial list members removed to ensure what?

  • That ads will show in competitive positions
  • That no user has a conflict between a lookalike list and your seed list
  • That ads are not at risk of dual serving
  • That only highly relevant traffic is targeted

Trevor owns a manufacturing company that makes special equipment for hiking and climbing. He is a small player in the market, but he is ready to expand his business. What type of Google Ads campaign should Trevor use to increase brand awareness and reach audiences interested in walking and climbing the web?

  • Video
  • announcement
  • Shopping
  • To search for

What are two ways Performance Planner can help highlight opportunities across all your Google Ads campaigns? (Choose two.)

  • Distinction
  • Simulation
  • instrumentation
  • validation
  • distribution

When running campaigns with Search Ads remarketing lists, some audience lists have a greater potential to convert leads than others. Sort audience lists from highest to lowest potential. (The greatest potential should be at the top.)

  • You arrived at the checkout page, but did not complete your purchase.
  • Item added to cart, but later cancelled.
  • You visited the site in the last 7 days, but did not convert.
  • You visited the site in the last 28 days, but did not convert.

They try to improve the perceived quality of an ad so that it performs better during an ad auction. Which change would have the least positive impact on the quality of an ad?

  • Have a clear and simple landing page.
  • Increased bid amount.
  • Creating ads that are likely to receive clicks.
  • Creating ads related to keywords.
  • WidgetCo Customer Service
  • Installation of WidgetCo refrigerators
  • Smart fridge reviews
  • Fridge Reviews WidgetCo
  • Energy Efficient Refrigerator

Bernadette is responsible for marketing a new product in a highly competitive segment. It plans to launch a Google search campaign as part of its overall strategy. What value can be seen in launching a Google search campaign?

  • Your business will compete with similar businesses in searches.
  • Users will receive ads when they are physically near one of Bernadette's storefronts.
  • Bernadette's campaign ads will appear in mainstream media with related content.
  • This will give Bernadette's site a better PageRank.

What is an example of an effective callout extension?

  • Free Returns
  • learn more about us
  • Get in touch with our team
  • Send us an SMS for more information.

Leo is responsible for promoting the clothing lines of a major manufacturer. He uses his Google Ads testimonials page to rank his search ad campaigns. What feature makes optimization recommendations valuable to Leo?

  • Recommendations do not take campaign settings into account.
  • Recommendations only apply to selected keywords.
  • Recommendations provide general Google best practices.
  • Recommendations are customized for each account.

Trina sells dolls and accessories and doesn't have much time to update her search campaigns with her ever-changing inventory. How can Dynamic Search Ads help Trina?

  • Additional web trackers can be used to check your inventory.
  • Inventory update dates can be set manually.
  • Lower bid rates may be used based on stock levels.
  • Keyword lists can be automatically generated based on website bids.

Why choose automatic bidding over manual bidding to manage a successful Google Ads campaign?

  • Because bidding automation is a standard feature in the industry that allows for a lesser degree of accuracy based on each auction's ability to convert.
  • Because crossing data and context to determine intent and set the appropriate bid is a simpler and more straightforward task.
  • Given the dynamic nature of Google auctions, bidding appropriately can often be a moving target that is difficult to hit when using large-scale manual bidding.
  • Because user intent and their likelihood of taking actions valuable to your business vary little by location, time, or device.

Rebecca is a marketing manager for an airline. She was asked to plan her company's online advertising budget on a monthly basis. She chose Google Ads Performance Planner to accomplish this task. What are the two benefits of Performance Planner Rebecca? (Choose two.)

  • Performance Planner is free to use with any retailer-hosted storefront.
  • Performance Planner integrates with other budgeting software such as QuickBooks.
  • The performance planner helps her identify funds from other operating budgets that she can allocate to marketing.
  • Performance Planner's prediction is based on billions of Google searches performed each week.
  • Performance Planner uses machine learning for prediction.

Mario is working on a text ad that will appear on Google's search network. He populated each component with the necessary information. Which component asked Mario to highlight unique details about his product and limited the number of characters he could use to two 90-character fields?

  • The title component
  • The URL Components
  • The description component
  • The components of the banner

Your business offers home maintenance services and you want to reach more potential customers. You have a limited budget to work with. Why is Google Ads right for you?

  • Your ads will show on all search engines.
  • With Google Ads, you always pay on a cost-per-reach basis, which is determined by your budget.
  • You can set your own budget and change it at any time.
  • Machine models automatically determine your advertising budget.

Yan wants to attract customers who are specifically searching Google for Time-B-Gone, his company's unique office support product. His marketing consultant suggests using dynamic search ads, and he knows Yan needs to start with a simple approach. What's the easiest way for vendors like Yan to use Dynamic Search Ads?

  • page feeds
  • URL filtering
  • Standard ad group landing pages
  • Dynamic search engine categories

Google Ads was built to help businesses succeed online. To achieve this, Google Ads was built around three core principles. What are these principles?

  • Growth, reach and traffic
  • Relevance, control and results
  • Influence, awareness and promotion
  • Sale, Consideration and Integrity
  • type of device
  • budget type
  • web browser
  • Localization
  • Budget

Singh's marketing company created a compelling ad that gets a lot of clicks. What impact is the ad likely to have on the Google Ads auction?

  • The advertiser receives more bids in the auction.
  • Higher expected CTR results in higher Ad Rank.
  • Ad quality ensures that your ad cost per click is reduced by at least 40%.
  • The ad results in a higher cost per click for the advertiser.

What is required for an ad to be shown to a user?

  • Keywords must appear in all ad groups for a business.
  • Search terms must be unique to a business.
  • Keywords must be relevant to the search term.
  • Keywords can only be unique to one campaign.

Trina is considering using automated bidding because she wants to make her campaign management process more efficient. What are three ways automated bidding can improve efficiency?

  • Minimum and maximum bid amounts are determined by your daily budget
  • Set manual bids for specific times of day
  • Saves time and marketing resources
  • Integrates a variety of signals to gauge user intent
  • Sets the appropriate bid for each individual auction

Brenda is working on improving the Quality Score of a Google Search Network ad so that it will receive a better Ad Rank and perform better in the ad auction. What change to Brenda's ad could improve her ad ranking?

  • Bold the title to potentially improve the eCTR.
  • Integrate an image to make the ad more attractive.
  • Adding seasonal news during the holiday season.
  • Using color in the message body to improve Quality Score.

Rashid wants to increase brand awareness and create campaigns that focus on brand terms. He doesn't have much time for day-to-day bid management, so he opts for automatic bidding to lighten his workload. Which automated bidding strategy should Rashid use?

  • maximize conversions
  • Best cost per click (eCPC)
  • Ziel-ROAS (Return on Advertising Spend)
  • Potential impression share goal

Google Ads offers a variety of campaign types that determine where your ad will appear and the format in which it will appear. What campaign types are available?

  • Search, display, video, shopping and app
  • Social, video, app, audio and shopping ads
  • Search, preview, video, print and app
  • Search, Print, TV, Shopping, and App

Gina wants to be able to experiment with various combinations of titles and descriptions to optimize her results. The marketing department suggests that she use responsive search ads. What two benefits can Gina get from using responsive search ads? (Choose two.)

  • Fewer fraudulent clicks
  • eCTR inferior
  • Greater flexibility
  • More relevance
  • longer funnels
  • More ads in an ad group means they get a higher Quality Score.
  • More ads in an ad group means lower landing page bounce rates.
  • More ads in an ad group increase the likelihood of having more than one ad per auction.
  • More ads in an ad group means more chances of winning an auction.

Wendy sets up a customer matching strategy to reach a list of potential customers. What does she have to offer?

  • A linked Google Analytics account
  • conversion tracking
  • Customer Relationship Management Data
  • A Google remarketing tag

When should you use remarketing lists for Search Ads?

  • To identify loyal customers and extend reach to those who are similar to your customers
  • Reach people based on expanded demographic criteria
  • To reach people who have interacted with your site in the past
  • To reach new customers who share the behavior and characteristics of your remarketing audience segments

It's 10am and you're sitting in a London train station, checking your timetable on your tablet. You realize you forgot to book a boat trip for your trip to San Francisco to see Alcatraz prison. Combine each type of signal as shown in this situation.

  1. Tempo
  2. Interest
  3. intention
  4. device
  5. Localization
  • I love historic sites and San Francisco.
  • It's 10 o'clock.
  • I use my tablet.
  • I'm sitting in a train station in London.
  • I need to book a boat trip.

Ideally, what is the minimum number of values ​​you should look for per header when using snippet extensions?

  • 3
  • 6
  • 4
  • 5

How can ad extensions help increase user engagement?

  • With attractive photos and videos.
  • Addressing a user's intent, device, and location.
  • Ad extensions include a Like button to determine whether an ad is favorable.
  • Ad extensions include a share button.

Jasmine is a marketing manager for a chain of clothing stores. She has been given a set budget and needs to drive as many potential customers to her website as possible. Which automated bidding strategy should she use in her campaign?

  • maximize conversions
  • Potential impression share goal
  • maximize clicks
  • Ziel-ROAS (Return on Advertising Spend)

What is one of the reasons an advertiser should consider using the monthly performance planner?

  • Testes A/B
  • Google ads are automatically updated
  • Average click-through rates require planning
  • Auctions fluctuate constantly

Ben is currently managing a campaign with a total investment of $7,000, driving 1,400 conversions, and having a CPA (cost per acquisition) of $5. Ben needs to sell his excess inventory. To achieve this goal, he is willing to increase his CPA and campaign spend. Which of the following plans built into Performance Planner will help Ben achieve his marketing goal of selling excess inventory?

  • An investment of $8,400 to drive 1,400 conversions and a CPA of $6
  • An investment of $9,800 to drive 1,400 conversions and a CPA of $7
  • A $9,100 investment to drive 1,300 conversions and a $7 CPA
  • A $9,600 investment to drive 1,600 conversions at a $6 CPA

Your client, Vince's Veggies, wants to increase downloads of their popular recipe printouts. They suggest creating ad groups based on the cuisine categories that appear on your site. What do they need to create in their first Google Search Network ad group? (Choose two.)

  • Default bid amount
  • device types
  • delivery times
  • country destinations
  • keyword list

Pete is a marketing manager for an electric car company. He recently selected "leads" as the marketing objective for his Google search campaign. What did he hope to accomplish by choosing leads as his goal?

  • Promote videos that address the business mission.
  • Encourage customers to buy electric cars.
  • Get more people to visit his site.
  • Increase email list sign-ups from potential customers.

Which ad extension is only available as a fully automated ad extension?

  • message extension
  • Seller Rating Extension
  • price extension
  • app extension

You can use the Google Ads automated bidding strategy to make the most of your advertising budget. What are two benefits of automated bidding? (Choose two.)

  • Controle manual
  • suggested bids
  • machine learning
  • Website Link Extensions
  • Bid at auction time

Which Dynamic Search Ads option allows an advertiser to group webpages into custom labels?

  • page feeds
  • URL filtering
  • homepages
  • categories

You want to improve the perceived quality of an ad during an ad auction. What aspect of the ad can you work on more?

  • Determine the location of users.
  • Improving landing page navigability.
  • Remove an ad extension.
  • Increase your ad bid amount.

As an advertiser, creating your first text ad in Google Ads is a simple five-step process. Arrange the five steps in order, with the first step at the top.

  • Sign in to the Google Ads account where you want to create the text ad.
  • From the side menu on the left of the screen, select Ads & extensions.
  • Select the + button and select Text Display from the available options.
  • Enter the titles, URL and description lines you want to use.
  • Make sure the ad meets Google's editorial guidelines and click Save Ad.

An advertising executive takes over a Google search ads campaign. On his Google Ads recommendations page, he notes that the campaign's optimization score is 40%. What does this score say?

  • 40% of the revenue she allocates to her campaign is being used in the wrong areas.
  • The campaign is 60% less optimized than other corporate campaigns.
  • The campaign is running 40% over budget.
  • Campaign score has 60% room to improve.

Rina has heard the term "Quality Score" before and wants to know what it really is. Which statement describes the quality factor?

  • It's an estimate of the quality of your ads, keywords and landing pages.
  • It is a metric that measures the quality of traffic that clicks on your ads.
  • It's feedback from users who clicked on your ad and browsed your site.
  • It's a bottom line based on each element of your account structure.

You've seen great results with your Google search campaigns using remarketing lists for search ads. How could you reinforce these results?

  • Use Lookalike Audiences to Reconnect with Past Visitors to Your Site
  • Increase the size of your remarketing lists by reducing the size of your Lookalike Audiences lists
  • Use lookalike audiences to find new visitors to your website
  • Remove lookalike audiences from remarketing campaigns

Why does automating your bidding help ensure a successful Google Ads campaign compared to manual bidding?

  • User intent and the likelihood of taking actions that are valuable to your business do not vary by location, time, or device.
  • The customer journey has become more complex, so bidding should be based on overall user behavior.
  • If you're not bidding effectively, you could be missing out on valuable conversions.
  • Proper bidding can often be a static goal that is difficult to achieve.

Sarah's Autos sells various car brands and features pre-owned, pre-owned and new vehicles. The company's advertising manager decides to set up a broad match type for the keyword "automotive" to reach a broader group of potential visitors. What are the two user searches that can generate the ads manager ad? (Choose two.)

  • Travel by
  • Auto
  • Car
  • bicycle
  • estrada

Arrange these steps in the right order to set up an effective customer matching strategy. (The first rung should be up.)

  • Segment a customer list based on a desired marketing action.
  • Upload the list to Google Ads.
  • Translate the list into an audience list and make it available for targeting.
  • Customize your creatives with special offers or incentives tailored specifically for this audience.

Why is it recommended to use the performance target function after using the performance planner?

  • This approach allows you to monitor the goals set in the performance planner and receive alerts and recommendations when a campaign is not on track.
  • By doing this, you can ensure that seasonality and budget reallocation are accounted for for future periods to prevent your campaigns from becoming "budget constrained".
  • This approach allows you to fully automate all aspects of account management to increase the likelihood of meeting performance targets.
  • This approach allows you to receive detailed information from Google Analytics on how your site's behavior is affected after applying Performance Planner recommendations.

In-market audiences provide an opportunity to identify exactly what type of user?

  • Someone who is thinking of buying
  • Someone who writes content about a topic
  • Someone who is interested in a topic
  • Someone who is interested in a topic

To get user clicks, Ginger must focus on creating an ad that _____. (Choose two.)

  • has a larger font size
  • contains at least two different colors
  • has a proper title
  • includes a current action
  • is listed after the search results

Marta is on a tight marketing budget and needs to implement a strategy that can drive customers to her website for a set price. Which bidding strategy has the potential to meet Marta's needs?

  • Target CPA (Cost Per Acquisition)
  • Ziel-ROAS (Return on Advertising Spend)
  • Potential impression share goal
  • maximize clicks

Sam is new to Google Search Ads and worries he doesn't have the skills or time to run a successful advertising campaign. What two features of Dynamic Search Ads will help Sam? (Choose two.)

  • Dynamic Search Ads do not need to go through a bidding process.
  • Machine learning helps to find new keywords automatically.
  • Destination URLs are automatically updated.
  • Dynamic Search Ads require no initial user setup.
  • The Dynamic Search Ads interface eliminates all manual controls.

As a digital strategist, Jared wants to add something special to his ads to give users more incentives to click and convert. He's considering using the two optional field paths in the ad's URL component, but needs to make sure his message fits. How many characters in total can he use in each of these optional paths?

  • Up to 15 characters in each
  • unlimited characters in each
  • Up to 10 characters in each
  • Up to 10 characters in one and 5 in the other, totaling 15

What does the performance planner do automatically?

  • Recommends the perfect ad structure for your budget
  • Set your ad budget to maximum growth
  • Predict the future performance of your current campaigns
  • Uses machine learning to target new demographics

Yan is working on a campaign using remarketing lists for Search Ads. Which user could be added to a valid remarketing audience list for better results?

  • Someone who placed items in a shopping cart on the company's website, but abandoned the cart
  • Someone who saw your company's ads but never clicked on them
  • Someone who has visited many similar sites
  • Someone who has heard of your company's business but has never visited your company's website

Michael created a high quality ad with an excellent keyword list. He is disappointed that the ad is not showing as often as he would like. What is a likely reason why his ad is not showing often?

  • They have included a lot of information in their ad extensions.
  • He did not provide a link to the ad.
  • Users can misspell their keywords.
  • His bid for the ad is too low.

What type of user would the Google Ads system best match as an affinity audience?

  • A father taking care of his son
  • A person interested in buying a car
  • A student seeking credit counseling
  • Someone who has shown a qualified interest in movies

Jennifer wants to limit the number of people who see her Google Search Network ad for Paris all-inclusive vacations. She doesn't want to agree with people who are looking for something else - just "all inclusive vacation in Paris". So she limits who sees her ad using the exact match type. What search terms might match Jennifer's ad?

  • Best All Inclusive Vacations
  • All inclusive family vacation in Paris
  • Paris holidays all inclusive
  • all inclusive vacation

Maria wants to run a text ad on the Google search network. She's new to text ads and needs to start with the basics. What are the three components of a text ad on the Google search network that Maria needs to know about?

  • beacon, tag, conversion
  • slogan, AMP, sign
  • Title, URL, Description
  • Title, Description, Image

Hank wants to use a Maximize Conversions campaign with Performance Planner. What advice can performance planner Hank give?

  • A target ROAS (return on advertising spend) recommended at the campaign level
  • A recommended target CPA (cost per acquisition) at the campaign level
  • A recommended average daily budget
  • Recommended bid scale for the campaign

Francis wants to improve his Google Ads skills and improve results for his clients. What are two best practices Francis should adopt? (Choose two.)

  • Set a keyword bid of at least $10 for each active ad group.
  • Select at least 100 keywords from all match types to capture traffic.
  • Deploy one ad per ad group keyword, up to a maximum of 100 ads.
  • Optimize campaign ad rotation for clicks or conversion actions.
  • Add three to five ads and at least three extensions to each ad group.

Bob's electronics company starts selling a new television, the UltraView1000. Bob decides to use phrase match in his search ads campaign because he wants searches that include UltraView1000 to show his ad. How else can Bob's campaign benefit from matching phrases?

  • Bob's ad will appear on searches that only include UltraView1000, with no additional words.
  • Bob's ad appears on searches for UltraView1000 and additional words before and after it.
  • Bob's ad is similar to UltraView1000 when searching TV resources.
  • Bob's ad will appear in searches for TVs released at the same time as the UltraView1000.

Linda realizes that a Google search campaign can add significant value to her eCommerce business. What two solutions can Linda achieve through a Google search campaign? (Choose two.)

  • Your business may appear in search results when businesses similar to yours appear.
  • A video can show a summary of your products to people who show an interest in your business.
  • Your business can capture people's interest as they interact with a mobile app.
  • It has the ability to show users a photo of each of your products, along with titles, prices, store name, and more.
  • Your company can be present at the exact moment when someone searches for the products you offer.

Marisol manages the online advertising campaigns of a chain of toy stores with physical and online presence. Which Google Ads campaign should Marisol use to showcase her product images, promote her company's local and online toy inventory, and drive traffic to her website and local toy stores?

  • announcement
  • Shopping
  • To search for
  • Video

Steven is an advertising executive at a large auto parts company. He uses his Google Ads recommendations page to strategize how to optimize his Google search ad campaigns. One of the reasons Steven values ​​the optimization score is because it lets him do what?

  • Receive daily average position updates
  • Get personalized auction information
  • Easily prioritize multiple optimization options
  • Know the general trends

What is the main benefit of using Snippet Extensions in your ads?

  • Allows potential customers to navigate to specific pages on your website directly from the ad.
  • Allows your business address, phone number and a map marker to appear alongside your ad text.
  • Allows you to quickly display information about your promotions without having to update all ads.
  • Provide users with specific information about your offering before they visit your site.

Samira was tasked with increasing the relevance of her company's ads. She was told that she can use multiple headline options in her responsive search ads to increase relevancy. How many headlines can Samira place on a single responsive search ad?

  • Up to 15 titles
  • Up to 5 titles
  • Up to 25 titles
  • Up to 50 titles

Layla learns the benefits of using search ad extensions and how they can help increase user engagement. What other two benefits can search ad extensions contribute to performance? (Choose two.)

  • Dynamic video insertion
  • Most Qualified Leads
  • Faster loading landing pages
  • Best ad quality
  • Attractive video features

When creating an ad, how does Greg know how it will appear to his potential customers?

  • Greg needs to enter the specific keywords he's targeting once his ad is approved and then display them in a browser.
  • As they enter the URL, title and description, a preview of the mobile and desktop versions of the ad will appear.
  • Greg can preview all of his ads by logging into his Google My Business account and selecting the "Preview" tab.
  • Google provides examples of desktop ads that use the keywords selected in the campaign to create a generic view.

Karen evaluated her Google Search Ads campaign's optimization score after noticing that the campaign's performance was decreasing. The score is much lower than a month ago. It applies an optimization recommendation that appears on the Recommendations page. What happens to your campaign optimization score?

  • The score decreases if the recommendation is accepted.
  • The score is not affected by the application of recommendations.
  • The score will dynamically improve as recommendations are accepted.
  • The score may increase or decrease depending on the recommendation.

Charlie works to improve a Google Search Ad's Quality Score by improving its Expected Click Through Rate (eCTR). Which of the following could improve Charlie's eCTR?

  • Include keywords in ad text
  • Lower your ad bid
  • Improving your website speed
  • Multiple display cloning

Maria familiarized herself with the different components of a text ad. Match the following text ad component descriptions to the components described in them.

  1. Takes users to a specific page on a website
  2. Users usually notice this first
  3. Gives users an idea of ​​where they are going when they click on the ad
  4. Allows advertisers to provide details about their products or services
  • title
  • Display URL
  • URL final
  • Description

Jennifer's company wants to increase online sales of a featured product by connecting with users who are actively searching for similar products. What benefit would a Google search campaign provide Jennifer?

  • Your materials will appear at the top of organic search results.
  • She can have an instant social media presence with ads.
  • Your ads can show when a user is likely to be interested in your product.
  • Your ads will likely show when a user visits a competitor's website.

What can the performance planner recommend?

  • Using Target Impression Share as an Automated Bidding Strategy
  • Include or exclude "Google Search Partners"
  • Campaign-level Target CPA (Cost Per Acquisition)
  • Applying bid adjustments to specific locations

After running a Google search ads campaign for several months, Meredith is noticing that sales of her advertised products are decreasing. She checks her Google Ads recommendations page and sees that her campaign's optimization score is 22%. What does this score tell Meredith about her Google Search Network ad campaign?

  • Your campaign is outperformed by 78% of businesses like yours.
  • Campaign score has 78% room to improve.
  • 22% of the revenue she allocates to her campaign goes to the wrong areas.
  • Campaign budget needs to be increased by 22% to be fully optimized.

Tara uses Search Audiences to reach her most valuable customers. What direct benefit could she get from using Search Audience?

  • Get suggestions on the best automated bidding strategies for your campaigns
  • Get auto-generated suggestions for keywords and ad content
  • Deliver a personalized message to the right user with the right bid
  • Get deep insights into their search network performance

Barbara's boss asked her to use Google Ads to reach as many users as possible who are searching for terms related to the services her company offers. What type of keyword matching would help Barbara reach the most searches that potential customers use?

  • I agree
  • Largo
  • Broad match modifier
  • Phrase

Yuto owns a souvenir shop in Tokyo. He wants to reach English-speaking tourists in his city at certain times of the day. What are three areas of his search campaign that Yuto needs to adjust to achieve this goal? (Choose three.)

  • language targeting
  • ad scheduling
  • location targeting
  • Shared Budgets
  • network settings

What can you achieve by adding callout extensions to your Google Search Network ads?

  • It gives you the ability to drive traffic to your website or App Store from a single text ad.
  • Highlight information about value-added attributes of your company, product or service.
  • Redirect users to specific pages on your site.
  • Boost ads with a phone number so mobile users can call your business directly.

Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers to her website as possible. What kind of automated bidding strategy would be best for Priya's campaign?

  • maximize clicks
  • Potential impression share goal
  • Best cost per click (eCPC)
  • Ziel-ROAS (Return on Advertising Spend)

Combine these search audience solutions with the benefits they can bring to your campaigns.

  1. Remarketing lists for search ads
  2. Detailed Demographics
  3. Audience ready to buy
  4. customer correspondence
  • Reach people based on likelihood of their marital status, education, parenting stage, and home ownership
  • To upload your own data to Google Ads and reach custom segments across devices
  • To encourage consideration from people who are actively researching the products or services you offer
  • To reach people who have interacted with your website or YouTube channel in the past

Jacob's physical toy store relies on offline metrics like store visits and in-store sales. He's heard that specific types of campaigns can help him achieve these types of goals. What type of campaign can help Jacob achieve his offline business goals?

  • discovery
  • Local
  • Video
  • announcement

Tomacz wants to capture the attention of customers looking for camping gear online with a Google Search Network ad campaign. What is the main benefit of a well-managed Google Search Ads campaign?

  • Ads appear mixed in with organic search results.
  • Potential customers can search ads for specific products.
  • The displayed ads are relevant to a potential customer's Google search.
  • Ads send follow-up information to the potential customer.

How can Performance Planner help you?

  • To review the search terms report and add keywords and negative keywords based on historical performance
  • To create an optimized copy of your existing campaign so that it can be tested using the Drafts and Experiments tool
  • To determine which Google Ads features to enable to get the best performance from your campaigns
  • To improve your return on investment so you can get more conversions within your target CPA (cost per acquisition).

Jerry knows that expected CTR is one of the top three factors that determine an ad's Quality Score. What are the other two main factors Jerry should focus on to improve his Ads' Quality Score? (Choose two.)

  • ad relevance
  • Ad landing page experiment
  • Exchange rate
  • ad dimensions
  • valor do lance

Asam learns about Google Ads Search. He wants to know why a marketer might use callout extensions. What activities are callout extensions useful for?

  • Give potential customers the opportunity to call a business directly from an ad
  • Give potential customers the opportunity to contact a company via SMS
  • Allow users to navigate to specific pages directly from an ad
  • Highlight important information and unique selling points of a business

What does the advertiser provide for dynamic search ads?

  • A machine learning algorithm
  • A list of websites
  • a title
  • A list of search terms

What are the two types of ad extensions that can also serve as automatic ad extensions? (Choose two.)

  • call extension
  • website link extension
  • offer extension
  • callout extension
  • site extension

Why should your company use Performance Planner?

  • It validates quotes against other providers in the same market.
  • It helps companies determine a go-to-market strategy.
  • It's the only ad budgeting software on the market.
  • There are recommendations that are validated by machine learning.

Do ad extensions help provide users with the two things they want from their search experience? (Choose two.)

  • Relevant information
  • Comparisons of products and services
  • Information based on your moment
  • attractive images
  • News about your mission

What content can be used for a snippet extension?

  • Berlin, London, Paris, Singapore
  • Free shipping
  • Write to experts now
  • Get in touch with our team

Google Ads was built on three core principles designed to help businesses realize their potential online. The first of these is relevance. Google Ads connects businesses with the right people at the right time. What other principles is Google Ads built on?

  • control and results
  • profit and privacy
  • Options and Tracking
  • credits and context

Marco owns a company that installs smart home accessories. His employees recently completed specialist training in installing specific garage door units. He wants to use his employees' new skills. How can his company benefit from a Google search campaign?

  • Your ads are displayed on related industry websites.
  • Your site will appear higher in the organic rankings.
  • Your ads are shown randomly which generates new cold leads.
  • Your ad may appear when people search for similar installation options.

Bob's electronics company is making a big fuss about a new TV they're launching called the UltraView1000. This TV is equipped with an accessibility feature that allows for voice commands. Bob decides to use the broad match modifier in his search ad campaign with the keywords "television", "approachable" and "voice". What is the benefit of the broad match modifier for Bob's Search Ads campaign?

  • Bob's ad appears when the search terms contain at least the three keywords or variations of those terms.
  • Bob's ad appears when the search terms contain at least one of the keywords or variations of those terms.
  • Bob's ad appears when the search terms contain at least one of the keywords and words immediately before or after.
  • Bob's ad appears when the search terms contain all three exact keywords.

If visibility is the campaign goal, which bid strategy should an advertiser choose?

  • Potential impression share goal
  • Best cost per click (eCPC)
  • maximize conversions
  • maximize clicks

John's Plumbing prides itself on excellent customer service, particularly when it comes to after-hours service calls. You want to connect with people who need emergency plumbing services in the middle of the night. What criteria should John's Plumbing set up to achieve this goal?

  • nets
  • ad scheduling
  • Devices
  • ad extensions

You're working on a Google Search Network ad that isn't performing as expected. You specifically want more users to click on your ad. What action could improve your ad's CTR?

  • Change your ad's landing page so it loads faster.
  • Change the ad's call-to-action message.
  • Increase website reliability.
  • Lower the bid rate for the ad.

Jimmy completed the headline section of his copy ad and is now writing the description section. What three factors should Jimmy include in the description section of his text ads? (Choose three.)

  • A variety of emojis to grab the attention of potential customers
  • Encourage potential customers to take action
  • More landing pages to visit
  • Mention of prices, promotions and exclusive offers
  • Highlight what makes your business unique

Attribute each ad extension to the benefit it brings to the user's ad experience.

  1. snippet extensions
  2. call extensions
  3. callout extensions
  4. Website Link Extensions
  • Allows mobile users to call a business directly
  • Direct users to specific pages on a website
  • Highlight the value-added attributes of the company, product or service to users
  • Describe the features of a specific product or set of products or services offered by the company before users click on the ad

Francis tries to explain the benefits of automated bidding to his boss. Map these aspects of automated bidding to the associated benefits.

  1. Depth of signals used and cross analysis
  2. machine learning
  3. Bid at auction time
  4. time saved
  • Reduces pressure on marketing resources by automating more manual tasks
  • Integrates a variety of new signals and accounts to gauge user intent
  • Adjusts bids to each user's unique context using relevant signals that are in effect at the time of the auction
  • Algorithmic helps determine the appropriate bid for each individual auction

When using the monthly performance planner, what are two aspects of an account that you can optimize? (Choose two.)

  • key words
  • Budgets
  • Process
  • lances
  • ad extensions

You want to increase the relevancy of a Google Search Network ad so that it is more meaningful to potential customers and provides valuable information for their searches. What are two actions that can improve your ad's relevance? (Choose two.)

  • Post transparency statements on the website.
  • Selection of different geographic areas.
  • Selection of only relevant languages ​​when setting up the campaign.
  • Rewrite the landing page for clarity.
  • Change your ad call-to-action.

What user data can be loaded when creating a customer matching strategy? (Choose two.)

  • Mailing address
  • employment status
  • Highest level of education
  • Email address
  • Age
  • Social media campaigns that showcase your products to users as they browse their favorite social media platforms.
  • Shopping campaigns that promote your products by giving shoppers detailed information about what they're selling before they click on your ad.
  • App campaigns that can increase engagement, app installs, and even in-app actions like ordering products.
  • TV campaigns that promote your products directly to consumers as they watch their favorite cable and network shows.

Sandy, a search engine marketing expert, knows that you must use extensions effectively to optimize the results of your Google Ads campaigns. What does Google recommend about extensions?

  • Use at least five extensions and only add them to ad groups.
  • Only use ad extensions if you are promoting the service industry.
  • Don't use more than two extensions per campaign or ad group.
  • Use at least three extensions in each campaign or ad group.

Mario owns a shop that sells skateboarding equipment. Mario knows that people are more likely to notice his headline in a text ad. What should Mario include in his title?

  • A phone number where customers can reach you
  • At least one of your keywords
  • The physical address of his store
  • Messages with "Click here!"

What is the main benefit of using search audience solutions?

  • They identify ad expansion opportunities to improve average click-through rates.
  • Get in-depth analytical insights into search network performance.
  • They can help send the right message to the right customer with the right bid.
  • They automatically generate suggestions for new keywords and ad content.

What helps you combine a like-minded target group with a broad keyword targeting campaign?

  • Reach people who are determined to buy
  • Make sure your ads are only seen by people who have shown qualified interest in your service and/or products.
  • Find new customers who share the behavior and characteristics of your marketing audience segments
  • Reach people based on specific demographics like marital and educational status

Lisa sells kitchen furniture through her website. While her sales are steady, she worries that they are not keeping up with other online furniture stores. How can Lisa's company benefit from a Google search campaign?

  • Potential customers are automatically directed to your company's website.
  • Your business ads will appear in a variety of digital and traditional media.
  • Your business will compete with similar businesses in searches.
  • Your business will rank higher in organic search results.

John's company makes a great product and customers are happy with their purchases. Unfortunately, not many potential customers visit the company's website. What are two ways John's businesses can use responsive search ads to reach more potential customers? (Choose two.)

  • With a lower cost per click, advertisers using responsive ads can participate in more daily auctions.
  • With multiple title and description options, responsive ads can compete in more auctions for a wider range of search terms.
  • With higher transaction returns per sale, responsive ads increase the working budget of an advertiser's active campaigns.
  • As machine learning makes the decisions, the system prioritizes responsive ads in each auction.

Automated bidding does the heavy lifting for advertisers in Google Ads. What does automated bidding use to set the correct bid for each auction?

  • machine learning
  • ad extensions
  • Seller Ratings
  • Controle manual

Clara is an advertising director tasked with optimizing her company's Google search campaign. How can Clara use her campaign optimization score?

  • To judge your site's popularity compared to others
  • To understand your website's network performance
  • Identify opportunities to improve campaign performance
  • To compare the effectiveness of your ad copy creative to that of other ads

Michelle recently launched a new product called Wonder Boots. The brand has already distinguished itself in its sector. She wants to drive more traffic through Google Ads, but only for searches strictly based on the product name (Wonder Boots). What keyword match should Michelle use to drive traffic just for searches on the Wonder Boots product name?

  • phrase match
  • broad agreement
  • Broad match modifier
  • exact match

Laverne created her first Google search campaign for her yoga school. It selects the Google search network and defaults to Google search network partners. What advantage does it have to appear on Google's search partners?

  • It allows her to collaborate with other similar companies.
  • Allows her to reach all types of devices.
  • Expands your reach to additional locations.
  • Increases your ad's geographic distribution.

What is the use of using non-last-click attribution conversions for performance planner predictions?

  • To capitalize on seasonal trends throughout the year
  • To allocate budgets that result in incremental conversions
  • To find growth opportunities in terms of device targeting
  • To identify the most profitable location targeting

Jerry manages a Google search campaign and wants to improve the position where his ads appear. He raised his bids, but his ad still doesn't appear at the top of search results. What else could they do to improve their Ad Rank?

  • Remove ad extensions.
  • Create a useful and relevant landing page for the ad.
  • Reduce the number of words in the ad.
  • Control user signals and attributes.

What are two ways that Dynamic Search Ads add value to an advertising campaign? (Choose two.)

  • Reduces the required advertising budget.
  • It allows for better control over keywords.
  • It finds traffic that an advertiser might miss.
  • Promotes advertising on social media platforms.
  • It automatically creates new ads.

Which statement about providing relevant ad extensions is true?

  • They encourage users to make more informed decisions and take action.
  • They prevent all irrelevant traffic from clicking on your ads.
  • They provide advertisers with additional information in the search terms report.
  • They generate new creative suggestions for keywords and ads.

Which Google product is included in lookalike audiences when finding new people with similar profiles?

  • Gmail
  • Google Drive
  • adverts
  • YouTube

Jimmy sells televisions on his website. He realizes he's getting search traffic for a brand he doesn't list and sets up a negative keyword for that brand. How does the negative keyword help Jimmy's ad campaign?

  • Common misspellings and synonyms for your keywords will still allow your ads to show.
  • Jimmy's company ads are displayed to the widest possible audience.
  • Jimmy's ads appear at a lower rate when users search for the television brand.
  • Your ads won't show to users searching for the unlisted brand.

Carlton runs an adventure travel company in South America. He wants to increase the number of people who book his tours. What activity brings potential customers to Carlton's business through Google Search Network ads?

  • Browsing an adventure activities website.
  • Online research on holiday destinations in South America.
  • See passport rules for South America.
  • Watch an online video about South America.

Each ad contains a URL that displays your website address. You can add two optional path fields to the URL displayed in a text ad. What is the benefit of using these optional path fields?

  • To allow the Google Ads system to anticipate what content will appear on the landing page
  • To give users more options on which landing page to navigate
  • To give users an idea of ​​the content they see when they click on the ad
  • To match an appropriate landing page to the search term that triggered the ad

You manage marketing for a small business on a tight budget, but you need to reach as many people as possible. How can Google Ads help?

  • With Google Ads, you can set a maximum amount per month.
  • With Google Ads, you always pay on a cost-per-reach basis, which is determined by your budget.
  • Google Ads saves you time making everyday decisions about your budget.
  • With Google Ads, your ads will appear on all available search engines
  • Audience ready to buy
  • affinity target groups
  • Lookalike Audiences for Search
  • customer correspondence

Rina notes that her ad's average cost-per-click (CPC) is well above the industry benchmark. But she doesn't see improvements in her ad position. What can she do to get a higher ad position?

  • Increase the number of ad groups.
  • Match the offer with an industry benchmark.
  • Improve your Ad Quality Score.
  • Reduce the number of ad groups.

A water sports company specializing in custom watercraft and accessories. Your marketing manager decides on the broad match keyword “boat”. The manager then adds "rowing" as a modifier for broad match keywords. Which two searches might trigger the marketing manager's ad? (Choose two.)

  • A green boat oar
  • row a rowboat
  • Travel on a rowing boat
  • boat adventure
  • boats and ships

Lola is in the process of choosing a campaign type that meets her business goals. Why is it important for her to consider her business goals before choosing her campaign type?

  • Different campaign types have different minimum and maximum budget requirements.
  • The campaign type you choose determines where your ads appear and the format of those ads.
  • Certain campaign types show ads only at certain times of the day or week.
  • Google Ads automatically creates ad messages based on the selected campaign type.

Which search network text ad component offers up to three fields of 30 characters each?

  • The description component
  • The title component
  • The conversion component
  • The Website URL Component

Silly Sayings gets a lot of website traffic, but the company wants to generate more qualified leads. They are interested in trying out ad extensions to see if they can increase the number of qualified leads they receive. How can ad extensions help companies like Silly Sayings generate more qualified leads?

  • Attracting users with creative features.
  • Providing users with relevant information in advance.
  • Dynamically using negative keywords based on user site content.
  • Presenting users with catalog options for a product.

You're working to improve the Quality Score of a Google Search Network ad by increasing its eCTR. Your goal is to get more people to click on your ad and ultimately visit your website. What could increase the number of clicks on your ad?

  • Lower your ad bid.
  • Adding more details to the ad.
  • Multiple display cloning.
  • Optimizing the speed of your website.

How does automating your bidding contribute to a successful Google Ads campaign?

  • Automated bidding uses machine learning to help you set the appropriate bid for each individual auction.
  • The customer journey has become more straightforward, so bids should be based on overall user behavior.
  • Automated bidding algorithms integrate a minimal set of signals to assess user intent.
  • Combining data with context to determine intent and set the appropriate bid is simple and straightforward.

Your Google Search Text Ad consists of three main components. The first is a title and the second is a description. What is the third component?

  • Your company's phone number.
  • The URL showing your website address.
  • The advertising behind your ad.
  • The location of your business.

Tasked with creating an advertising campaign for her business, pet food store, and online application, Mary is exploring different campaign options. What campaign types are available to her in Google Ads?

  • Search, preview, video, app and access
  • Social, display, video, shopping and app
  • Search, Display, TV, Shopping, and App
  • Search, display, video, shopping and app

Which of the following goals can you achieve for your automated bidding marketing campaign?

  • Reach the right user with the right message at the right time.
  • Targeting only specific devices.
  • Choose the time of day you want your ads to appear.
  • Control the cost of each click.

A water sports company specializing in custom watercraft and accessories. The company's marketing manager uses the broad match keyword "boat" and adds "rowing" as a negative keyword. On which two search queries can the ad show? (Choose two.) Select all correct answers

  • boat adventure
  • travel by pedal boat
  • pedal boat rental
  • Lancha rental

A travel marketer wants to show their ads only to potential customers who are specifically looking for an all-inclusive vacation in Paris. The marketer decides to use the exact match keyword “all inclusive Paris vacation”. What search terms might this ad match?

  • “All inclusive family vacation”
  • “Best all-inclusive vacation”
  • “All inclusive vacation in Paris”
  • “All inclusive vacation”

A performance marketing manager wants to improve the performance of his search campaign. They check the Google Ads recommendations page and see that the campaign's optimization score is 22%. How should the manager interpret this classification?

  • Campaign budget needs to be increased by 22% to be fully optimized.
  • Campaign performance can improve by 78% if manager accepts optimization score recommendations.
  • The campaign needs to be improved by 22% to be fully optimized.
  • The campaign is surpassed by 78% of similar companies.

What is the best practice when writing a description for a Search Ad?

  • Including a call to action
  • Emphasis on business hours
  • Company comparison with competitors
  • Including a customer offer

A performance marketer wants to get the most purchase value possible within a given return on ad spend. What type of automated bidding strategy should marketers use?

  • Ziel-ROAS (Return on Advertising Spend)
  • Target CPA (Cost Per Acquisition)
  • maximize clicks
  • Potential impression share goal

What is the best practice for using ad extensions?

  • Don't use more than two extensions per campaign or ad group.
  • Use extensions only at the ad group level.
  • Use ad extensions only if you provide advertising services.
  • Use at least three extensions per campaign or ad group.

What criteria does Google Ads check to ensure that Search Network ads comply with Google's advertising policies?

  • Similar ads from competitors
  • Goals and Analysis
  • website experience
  • content and formatting

Which recommendation is a best practice for using Performance Planner effectively?

  • Break campaigns with different marketing objectives into individual Performance Planner plans.
  • Set bids and budgets using last-click conversions.
  • Use the performance planner yearly to forecast the impact of your annual strategies.
  • Create account-level plans that combine all campaigns.

An electronics company is introducing a new voice-controlled TV. Business owners decide to use broad match keywords with the keywords “Voice Controlled TV” in their Search Network ad campaign. How will the company's campaign benefit from broad match keywords?

  • Ad is shown to past customers regardless of search terms to increase reach.
  • The ad will only appear if the search terms contain the specific TV brand, ensuring relevance.
  • Your ad is shown to more users by appearing on new, relevant searches.
  • Your ad will only appear if your search terms include the keyword "television", which ensures relevancy.

A performance marketer sets up a customer matching strategy to reach a list of potential customers. What source of user data can the marketer use?

  • Social media profile, email, postal address
  • IP address, business address, phone number
  • IP address, social media profile, phone number
  • Email, postal address, phone number

A marketing manager with a limited budget wants to attract as many customers as possible to his website. Which bid strategy can meet the marketing manager's needs?

  • Target CPA (Cost Per Acquisition)
  • Ziel-ROAS (Return on Advertising Spend)
  • Potential impression share goal
  • maximize clicks

An account manager creates his first Google search ad. You want to create an inviting and relevant ad that potential customers will respond to positively. What are two ways an account manager can create an ad that encourages users to click on it? (Choose two.) Select all correct answers

  • List the ad at the bottom of the search results.
  • Use a relevant title.
  • Increase the font size.
  • Add a recent action.

A marketer is working on a remarketing strategy for his Search Ads campaign. You want to re-engage high-value customers. What kind of audience is likely to have the highest lifetime value?

  • People who have already shopped on a competitor's site
  • Individuals who have already purchased a large amount of products from the site
  • Individuals to whom the company has advertised through traditional media channels
  • People who have heard of the company but have never visited the company's website

A Marketing Associate manages the online marketing campaigns for a vitamin and supplement store. You start a Google search campaign and select "website traffic" as the marketing objective for the campaign. What result should the marketer expect from the campaign?

  • More customers know more about the store's products on the website
  • Increased online sales through the store's website

An avid skateboarder wants to buy a new skateboard. They go to Google search to find and buy the best skateboard they can find. What steps in that order can a skater take to interact with Google Search Network ads?

  • The skater would look for "better skates".
  • The skater would review the search results.
  • The skater would click on a Google search ad.
  • The skater would navigate through different skates on the site he browses.
  • The skater would make a purchase on the site they browsed.

What is the best practice when writing a headline for a Search Ad?

  • Emphasis on business hours
  • Including the names of competitors
  • Full URL specification in the header
  • Include at least one keyword in the title

A small business owner wants to drive as many potential customers to their website as possible. The budget for the campaign is just $500 per month. What type of automated bidding strategy best fits the owner's campaign goal?

  • Ziel-ROAS (Return on Advertising Spend)
  • Potential impression share goal
  • Target CPA (Cost Per Acquisition)
  • maximize clicks

A performance marketing manager wants to improve his Google Search Ads campaign. On the Google Ads recommendations page, they see that your Google search campaign has an optimization score of 75%. What does that mean?

  • The campaign budget needs to be increased by 25%.
  • The campaign outperformed 75% of the manager's other survey campaigns.
  • Campaign performance can improve by 75% if manager accepts optimization score recommendations.
  • Campaign performance can improve by 25% if manager accepts optimization score recommendations.

What are the benefits of using Customer Match audience solutions?

  • Use your first-party data to reconnect with past clients
  • The ability to develop and target lists based on demographics
  • Tracking users who interacted with your website through the Google Ads remarketing tag
  • Connect with potential new users whose interests align with your product

A retailer wants to focus on selling its overflowing blue pots. The marketing manager decides to use broad match keywords to set up keywords for the pots. In what two ways can this broad consensus make a manager's job easier? (Choose two.) Select all correct answers

  • The manager can choose the exact search queries that match his keywords.
  • The manager can process new relevant requests.
  • The manager does not need to use keywords if he has the broad match setting turned on.
  • The manager doesn't have to think of all the related "pan" keywords.

An account strategist regularly reviews your company's optimization score to ensure your Google search campaign is as effective as possible. How is this optimization factor calculated?

  • Based on campaign aspects such as stats, settings, and industry trends
  • Comparing current company sales with historical company sales data
  • By analyzing the popularity of the company's ads on social networks
  • Comparing the company's website with the websites of the company's competitors

You are managing the search strategy for a sportswear retailer. Which type of customer is likely to have the highest lifetime value?

  • Customers who shopped at the retailer's store
  • Customers who participated in the brand's last Christmas sale
  • Previous customers who did not buy from the brand in the previous year
  • Customers participating in the Company's loyalty program

What is the best practice for using Performance Planner effectively?

  • Set bids and budgets using last-click conversions.
  • Use the Performance Planner annually.
  • Create account-level plans that combine all campaigns.
  • Check your plan regularly before the execution date.

What are two best practices for creating ads? (Choose two.) Select all correct answers

  • Add three to five ads and at least three extensions to each ad group.
  • Deploy one ad per ad group and keyword for a maximum of 100 ads.
  • Split each ad into a single ad group to simplify reporting.
  • Optimize campaign ad rotation for clicks or conversion actions.

Match each search audience solution to the value it can bring to your campaigns.

  1. Remarketing lists for search ads
  2. Audience ready to buy
  3. customer correspondence
  4. Detailed Demographics
  • Upload your customer data to Google Ads and connect with these audiences.
  • Drive consideration from people who are actively researching the products or services you offer.
  • Reach people based on the likelihood of their marital status, education, parental status, and home ownership status.
  • Reach people who have previously visited your website.

What two user data can you send when creating a customer matching strategy? (Choose two.) Select all correct answers

  • employment status
  • Email address
  • Age
  • Mailing address

What is the benefit of using the sitelink extension?

  • Users can more easily perform a desired action by going directly to relevant pages.
  • Users can call your business more easily.
  • Users can download the app directly from your Search Network ad.
  • Users can go directly to the homepage of the site.

A marketing manager wants to increase brand awareness and create campaigns that focus on brand terms. As they cannot spend a lot of time on the daily management of bids, the manager opts for automatic bidding. Which automated bidding strategy should a marketing manager use?

  • Potential impression share goal
  • Target CPA (Cost Per Acquisition)
  • Ziel-ROAS (Return on Advertising Spend)
  • maximize conversions

A marketing manager wants to capture the attention of customers looking for camping equipment online with a Google Search Network ad campaign. What is the main benefit of a well-managed Google Search Ads campaign?

  • Search ads may contain relevant product videos.
  • Search Network Ads may show on relevant searches of potential customers.
  • Search Network ads may appear in organic search results.
  • Search ads can automatically send tracking information to potential customers.

A marketing manager wants to improve the efficiency and effectiveness of his campaign management process. You are considering using automatic bidding. How can automated bidding help the manager achieve this goal?

  • Setting manual bids for specific times of day
  • Providing manual control for each bid
  • Determining minimum and maximum bid amounts based on daily budget
  • Setting the appropriate bid for each auction

Why is ad rotation optimization recommended when setting up your ads?

  • Google selects the best ad for each auction.
  • You can run multiple ads per query.
  • Users can review your ads more quickly.
  • Users can see more of your ads.

What are the three universal extensions marketers should be using to optimize their ads?

  • Sitelinks, structured snippets, callout extensions
  • Sitelinks, price extensions, app extensions
  • Sitelinks, callout extensions, location extensions
  • Sitelinks, callout extensions, callout extensions

Which ad extension is only available as a fully automated ad extension?

  • app extension
  • message extension
  • Seller Rating Extension
  • price extension

An electronics company is introducing a new voice-controlled TV. Business owners decide to use broad match keywords with the keywords “voice activated TV” in their search campaign. How does the company benefit from using broad match keywords in their campaign?

  • Owners have manual control over each of their keywords.
  • Broad match keywords automatically include negative keywords.
  • The display only appears for searches for the exact keywords.
  • The campaign will reach more users through new and relevant searches.

A marketing rep creates her first Google search campaign for a yoga school. You select the Google Search Network and the default Google Search Network Partners. How will the school benefit if partners appear in Google searches?"

  • The school will expand its reach to more sites.
  • The school will unlock additional geo-targeting for its ads.
  • The school website will reach all types of devices.
  • The school may collaborate with similar companies.

Which bid strategy should an advertiser choose to reach the campaign viewability goal?

  • maximize clicks
  • Ziel-ROAS (Return on Advertising Spend)
  • maximize conversions
  • Potential impression share goal
  • customer correspondence
  • Largo
  • I agree
  • Phrase

A plumbing company prides itself on its excellent customer service, especially during after-hours service calls. Its owners want to connect with people who need emergency plumbing services in the middle of the night. What attitude could help owners achieve these goals?

  • nets
  • image extensions
  • ad scheduling
  • Insertion of keywords

An account planner plans your company's online advertising budget on a monthly basis. They choose Google Ads Performance Planner to accomplish this task. What are two benefits of Performance Planner? (Choose two.) Select all correct answers

  • Integration with other budget software
  • Using machine learning for prediction
  • Assist in identifying funds from other external budgets to be allocated to marketing
  • Billions of weekly Google searches for forecasts

Why is it a good idea to create three or more Search Network ads per ad group?

  • Having more ads in an ad group allows Google to serve the best performing ad for each specific auction.
  • Having more ads in an ad group increases the likelihood of having more than one ad per auction.
  • Having more ads in an ad group means lower landing page bounce rates.
  • When there are more ads in an ad group, the ads get a higher Quality Score.

A growth marketing manager develops the promotional strategy for a company's product launch in an increasingly competitive market. How can a Google search campaign help a company's product launch?

  • The company's website loads faster with the addition of Google search ads.
  • Users may see the company's search ads while browsing other websites.
  • Company search ads may appear when users compare different options from competitors.
  • Company search ads may also appear in other placements, such as print ads.

What is a good use case to leverage Customer Match?

  • To reach new customers who share the behavior and characteristics of your remarketing audience segments
  • To identify loyal customers and extend reach to people who look like your customers
  • To retarget customers who have already purchased from your business
  • Reach people based on expanded demographic criteria

Your Google Search Ads Optimization Score is calculated by an algorithm that takes into account the most important aspects of your accounts. This value is used to provide recommendations for optimizing your search ad campaigns. What are the two data sources used to calculate optimization recommendations? (Choose two.)

  • User Generated Scenarios
  • Company sales numbers
  • Account configurations
  • management
  • industry data

Karen evaluated her Google Search Ads campaign's optimization score after noticing that the campaign's performance was decreasing. The score is much lower than a month ago. Accepts an optimization recommendation from the available list. What happens to your campaign optimization score?

  • It will get better by the end of the month.
  • It will improve after acceptance.
  • It will get better at the end of the day.
  • Gradually improving by the end of the week.

Clara is an advertising executive tasked with optimizing her company's Google search campaign. How can Clara use optimization score for her campaign?

  • To compare the effectiveness of your ad copy creative to that of other ads
  • To find out how close your campaign is to possible optimal results
  • To understand your website's network performance
  • To judge your site's popularity compared to others

FAQs

How many questions are on the Google Ads search certification? ›

Time: For the AdWords Fundamentals, Search Advertising, and Display Advertising exams you have 120 minutes to answer roughly 100 questions for each. For the Video Advertising, Shopping Advertising, and Mobile Advertising you have 90 minutes to answer roughly 70 questions.

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How hard is the Google Ads Search certification? ›

Overall, the Google Ads certifications are well-known to not be too difficult to pass, especially because you can Google answers to the questions while taking the test. However, because of the time limit, you'll still want to understand a wide range of definitions, concepts, and basic strategy/use cases.

Find Out More ›
How do I pass Google Ads exam? ›

To pass any of the Google Ads certification exams, you need to not only understand the underlying theories behind online advertising but also be able to create, serve, analyze, and optimize real-life ads as well. These tasks are much easier if you have firsthand experience with Google Ads.

Get More Info ›
What happens if you fail Google Ads certification? ›

Exam Terms and Conditions

- If you don't pass an exam, you can take it again 14 days after the date of your exam. If you don't pass a second time, you must wait 60 days before you can take it a third time. If you don't pass the third time, you must wait a year before taking it again.

Find Out More ›
Can you fail Google certification? ›

What happens if you don't pass a certification exam? If you don't pass an exam, you can take it again after 14 days. If you don't pass the second time, you must wait 60 days before you can take it a third time. If you don't pass the third time, you must wait 365 days before taking it again.

See Details ›
What is the salary of Google Ads job? ›

Google Ads Specialist salary in India ranges between ₹ 1.8 Lakhs to ₹ 8.0 Lakhs with an average annual salary of ₹ 5.0 Lakhs.

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Is Google Certification enough to get a job? ›

Upon earning a Google Career Certificate, you'll gain access to an exclusive job platform where you can easily apply to opportunities from employers with open jobs. Over 150 employers have joined Google's employer consortium, which is eager to hire candidates that hold one of these certificates.

See More ›
What Google certification pays the most? ›

Here is the list of Top 8 Highest Paying IT Certifications for 2023
  • Google Cloud Platform (GCP) Certified Professional Cloud Architect.
  • AWS Certified Solutions Architect – Associate.
  • Certified Information Security Manager (CISM)
  • PMI – Project Management Professional (PMP)
Jan 19, 2023

Learn More Now ›
How much do Google certifications pay? ›

As of Feb 12, 2023, the average annual pay for a Google IT Certificate in the United States is $69,005 a year. Just in case you need a simple salary calculator, that works out to be approximately $33.18 an hour.

Read On ›
Does the Google exam take 3 hours? ›

Take the Google Certified Educator Level 1 exam (~3 hours) to assess your ability to successfully integrate Google tools into their teaching practice to enhance teaching and learning. This exam will help you build your confidence as you work with educators and Google tools.

Discover More ›

Is GCP exam tough? ›

The Google Cloud Platform exams do have a lot of similarities to the AWS exams, but in our opinion, for most people, the GCP Professional Cloud Architect exam will be more difficult than the AWS Certified Solutions Architect Professional exam.

Get More Info ›
Is Google Ads a good career? ›

While Google Ads is a great way to start your foray into digital marketing, it's probably not enough to get you a job on its own. But in combination with Google Analytics, basic graphic design, and digital marketing strategies you'd be well on your way to a robust career in this field.

Explore More ›
Are Google certificates worth it? ›

Yes, Google Career certificates on Coursera are worth it for beginners who want to explore technology career opportunities but do not have the time or resources to get a college degree. Google Career Certificates on Coursera are short-term programs that run for six months or less.

Tell Me More ›
Do Google certifications expire? ›

All Professional Google Cloud certifications are valid for two years from the date an individual certifies. The Cloud Digital Leader and the Associate Cloud Engineer certifications are valid for three years from the date an individual certifies.

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Is the Google certification test open book? ›

Learn more. Unless they have changed it, the Google Certified Educator exams are open browser. You are encouraged to use your computer skills to answer the questions. I certainly did.

Read On ›
How fast can you finish a Google certificate? ›

The Google Career Certificate courses generally take three to six months to complete. Users set their own pace, so the time it takes to finish varies.

Discover More ›
What score do you need to pass Google ads certification? ›

You will need to have a score of 80% or greater on the certification assessment. You will have 75 minutes to take an assessment. If you don't pass an assessment, you can retake it one day later.

Explore More ›
What is the lowest paid position in Google? ›

The lowest paid Google employees are Entry Levels at $47,000.

Learn More ›
Can you make a living from Google Ads? ›

It's also possible to make a healthy living from Google Ads. With the right combination of traffic, content, and users, you can make thousands of dollars every single month.

See More ›
Can you get a job with Google Ads? ›

Becoming a certified Google Advertising Professional gives you credibility. Google allows you to display the Google Advertising Professional logo on your website. It's a great opportunity for a new career or home business in an already-thriving and still-growing field: pay-per-click advertising.

Read The Full Story ›

Which Google certification is best for job? ›

The Google Project Management Professional Certification class by Coursera takes our top spot because learners with no prior experience can acquire the skills necessary to succeed in an entry-level project management role in six months or less. It's perfect for those who are looking to pursue a new career.

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Is Google hard to get hired? ›

Getting into Google can be a little overwhelming due to its complicated recruitment process and tough competition. Out of 130 candidates, only 1 gets the job offer. This one can be you if you have the skillset and the charm to be a part of the most innovative team.

Keep Reading ›
What can you do with Google ads certification? ›

By earning the Google Ads Search Certification, Google recognizes your ability to:
  • Translate a vision for online marketing into a coherent digital marketing strategy.
  • Develop a Google Search strategy with wider company marketing plans.
  • Generate a plan to increase leads, sales or web traffic using Google Search.
Jul 15, 2022

Learn More ›
Is Google certificate better than degree? ›

If you're looking for a junior-level job and want to get into the field quickly, a Google career certificate may be the way to go. You can quickly and affordably improve your skills with Google's certification. After earning a degree, certifications are a fantastic way to develop in-demand professional skills.

Get More Info ›
What certification is most in demand? ›

Top Certifications to Acquire in 2023
  • Web Development Certification.
  • Cloud Solutions Architect Certification.
  • Salesforce Certification.
  • Big Data Certification.
  • Digital Marketing Certification.
  • Cybersecurity Certification.
  • RPA Certification.
  • AI Certification.

Learn More Now ›
Can I get a job with Coursera certificate? ›

Yes! Coursera's certificates are a great way to prove your knowledge and skills to employers. In today's job market, employers are more interested in what you can do rather than how long you've been doing it.

See More ›
Do certifications increase salary? ›

One way to go about this is getting a professional certification, which can not only expand or refresh certain skills and make you stand out but also, in many cases, boost your salary as well.

Keep Reading ›
What is a passing score for Google Level 1? ›

The level 1 google educator exam is kind of like the ACT or SAT test…you get a score, but you don't get to see how you did on specific questions. A minimum score of 80% is required to pass the level 1 exam.

Keep Reading ›
What is Google Level 2 certification? ›

If you're an educator who knows how to use Google tools in the classroom, this certification proves your proficiency. For educators who are super users and enthusiasts of Google's tools in the classroom, this Level 2 certification validates advanced technology implementation skills.

Learn More ›
Is GCP harder than AWS? ›

AWS and GCP are equally easy and challenging. There is no specific answer that could declare one easier than the other. There is a learning curve with Google Cloud, but one should also not overlook the fact that many AWS-certified engineers are already in the market due to AWS's market share.

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Is GCP worse than AWS? ›

In terms of Services AWS is the clear winner, as the amount of services offered by AWS is way more than offered by GCP. Services available on AWS is extremely broad and wide. These various services are really well integrated, and they provide a very comprehensive cloud service. Learn more from the AWS Cloud Course.

Get More Info ›
Which is the hardest cloud certification? ›

Microsoft Certified Azure Solutions Architect Expert

Achieving this Microsoft certification and taking down its dual daunting exams, the AZ-303 and AZ-304, is one of the most challenging feats in cloud certification.

Read More ›
Do Google Ads specialists get paid? ›

Google ads specialists can earn from $25 to $35 per hour by working part-time. The average salary of a Google ads specialist is approximately $40,000 annually. Annual salaries for Google ads specialists who work full-time range from $40,000 to $110,000.

Read More ›
How long does it take to finish the Google Ads course? ›

How long does it take to complete the Introduction to Google Ads Certification course? We estimate that the course will take about 2.5 hours to complete in total, plus an additional 30 minutes for the end of course test.

Tell Me More ›
How much does Google Ads pay per 1000 views? ›

How much does AdSense pay per 1000 views? Roughly $0.2 – $2.5 per 1,000 views. Although it depends on many factors including the content of your site, location of your users, time on site and device breakdown. Use our AdSense revenue calculator above to find out how much you could earn with your website.

See Details ›
How long is the Google Ads search certification exam? ›

You will need to have a score of 80% or greater on the certification assessment. You will have 75 minutes to take an assessment. If you don't pass an assessment, you can retake it one day later.

Know More ›
How many questions is the Google certification exam? ›

The certification exam contains 35 multiple-choice and matching questions. There is a large question bank so you are unlikely to see the same questions if you take the exam more than once.

Know More ›
What is the passing score for GCP certification? ›

The Google Cloud certification exam is a multiple-choice, multiple-response test. You will have two hours to complete the exam, and there is no limit on the number of questions you can answer. You must achieve a passing score of 70% or higher to earn your certification.

Learn More Now ›
How long is the GCP certification exam? ›

Take the Google Cloud certification exam

The foundational certificate exam lasts 90 minutes. However, the associate and professional last two hours each. They are made up of multiple-choice questions you must answer within the stipulated time.

Read On ›
Can Google certification get you a job? ›

Upon completion of the Google IT Support or IT Automation with Python Certificates, you will gain access to an exclusive job platform where you can easily apply to opportunities from employers with open IT jobs.

Find Out More ›

How hard is the GCP exam? ›

Google's Professional Cloud Architect (PCA) certification exam is difficult according to the industry insiders and test-takers, as they all have the same sayings that to answer the questions asked in Google certification exam, you need to have a little more experience in working with GCP and it requires you to have a ...

View Details ›
Are Google certification exams open book? ›

Are remotely proctored certification exams open-book exams? No, these are not open-book exams. You cannot use any notes or unauthorized materials while taking any Google Cloud exams.

Get More Info ›
Which is the easiest GCP certification? ›

The associate certificate is meant for beginners in GCP. Professionals and students can acquire thus certificate to get started in GCP. To get this Associate Cloud Engineer certification, you will need to appear in an examination.

Read More ›

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