Google Ads Display Network Certification Questions Answers Part 1 - Translation and Digital Marketing Service (2023)

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  • Siona is designing a new Google Ads campaign with the goal of getting a minimum number of impressions for her ads. What kind of automated bidding strategy should Siona use?
  • Desirable impression share

  • If exposure is the primary goal of the campaign, which bidding strategy would be the most effective for an advertiser to use?
  • Desirable impression share

  • An account executive manages Google search campaigns and would like to expand their reach with Google display ads. It is trying to decide whether to use the default optimized targeting or manually add more targeting levels.
  • She prefers to have more control over all aspects of her Display Network campaigns.
  • A home improvement retailer uses a Display Network campaign to create its ads. How can Display Network campaigns benefit him?
  • Your ads are automatically created from the building blocks it provides, such as headlines, descriptions, logos and images.

  • Display Network campaigns use Full Automation to optimize and automate almost every aspect of campaigns. Users only need to provide a few inputs. What can a user participate in a Display Network campaign?
  • The images you want to use

  • Smart Display Campaigns uses full automation to optimize and automate almost every aspect of your display campaigns. All you have to do is provide some inputs. What can a user participate in a smart display campaign?
  • The images you want to use

  • What is the main benefit of Display Network campaigns?
  • Advertisers can provide minimal information to create a Display Network campaign.

  • Marco's newest client believes that Google Ads would be the ideal platform for his services, but fears that his company won't be able to compete. What can Marco explain about Google Ads to ease his client's concerns?
  • Google Ads gives you full control over your budget.

  • A small bakery creates ads in its Display Network campaign. They find that there are two main forms of advertising that they can use. What are the two main forms of advertising used in a Display Network campaign?
  • Submitted Ads (Image and HTML for AMP)

  • A marketer wants to use a Google Search Network ad campaign to attract the attention of customers searching for camping equipment online. What is the main benefit of a well-managed Google search ad campaign?
  • Search ads can appear on relevant searches for potential customers.
    responsive display ads

  • An advertiser is interested in increasing conversions through Google display ads, but relies on the campaign's help in setting bids. What are the two bidding strategies used in Display Network campaigns that they can choose to set bids automatically?
  • Target CPA (Cost per Customer Acquisition)

  • Target return on ad spend (ROAS) (return on ad spend)
  • A retailer has a large online business selling antiques. They want to create a Display Network campaign. What are two of the three elements they must provide to create a Display Network campaign?
  • budget amount
    creative elements

  • Karen owns a large online business selling antiques. He wants to create a Smart Display campaign. What are two of the three elements he must provide to create a Smart Display Network campaign?
  • budget amount
    creative elements

  • Paul is interested in increasing conversions with Google display ads, but doesn't have the confidence to set the bids himself. It relies on Smart Display Network campaigns to help. What are the two bidding strategies used in Smart Display campaigns that Paul can choose to automatically set his bids?
  • Target CPA (Cost per Customer Acquisition)

  • Target return on ad spend (ROAS) (return on ad spend)
  • The Marketing Director for a large team wants to reach a large audience through Display Network campaigns. How can Display Network campaign reporting help with this goal?
  • In addition to standard Google Ads reports, it provides reports that facilitate comprehensive and strategic ad management.

  • An advertiser has had great success with Google Search and would like to increase reach by creating a Display Network campaign. They would like the setup to be as simple as possible. What type of targeting should they use for their Display Network campaign?
  • optimized segmentation

  • A marketing manager wants to get a lot of exposure for a new product line her company is introducing. He understands that he can reach a significant portion of people online with the help of a display network campaign. How could she achieve her marketing goal using a Display Network campaign?
  • Its ads will be served on website content related to its business interests or the interests of its customers based on its targeting decisions

  • Explanation: Google display ads can appear on a network of over two million websites and apps, reaching 90% of people on the Internet. Your ads match content related to your business or your customers' interests.
  • A company is interested in using automation to more effectively manage their Google Display Network campaigns. What is the automation model offered by Display Network campaigns?
  • automatic offers

  • An advertiser doesn't have much time to create ads and expects to use a Display Network campaign to create them automatically. What two building blocks should a Display Network campaign provide to automate ad creation?
  • pictures
    headlines

  • Marta's Display Network campaign delivered results beyond her expectations. She knows she's increasing returns with additional spending, but that's not possible for her right now. How would Performance Planner benefit her in this situation?
  • Optimize your available ad budget for maximum growth.

  • What is the benefit of responsive display ads?
  • They are limited to banner-eligible slots.

  • A small business uses Google display ads to serve relevant advertising to people surfing the web. Which statement is true about where Google display ads connect with these valuable audiences?
  • Google display ads connect with audiences through apps, YouTube and millions of other Google-related websites.

  • Match the benefits of each type of ad with the appropriate choice of ad format.
  • Control-Display ad submissions
    Performance – Responsive display ads

  • Kevin has a large collection of images and videos available for use, but doesn't have much time to create ad creative for his Google Display Ads campaign. What form of display advertising could Kevin use to save time?
  • responsive display ads

  • Gavin creates a Google Display advertising campaign to help increase sales for his online clothing store. Your goal is to connect with users who have already viewed pages on your site without making a purchase. Which option best meets Gavin's marketing goals?
  • Remarketing

  • Mary manages Google search campaigns and would like to expand her reach with Google display ads. Trying to decide whether to create a standard display campaign or a smart display campaign. Why did Mary choose standard display campaigns over smart display campaigns?
  • She prefers to have more control over all aspects of her Display Network campaigns.

    (Video) Google Display Network Tutorial | Google Display Ads | Google Ads | Digital Marketing | Simplilearn

  • How Google Display Ads Increase Marketing Results for Advertisers?
  • It leverages a myriad of signals to place ads on the most relevant content.

  • Millie manages a Google Ads campaign for a new client that tracks all important post-click actions and values ​​every conversion action equally. What type of automated bidding strategy would be appropriate for this client?
  • Offers focused on conversions

  • Of the ad formats available on the Google Display Network, which one will automatically adjust its presentation to best fit the available space on the page?
  • responsive display ads

  • Google display ads allow advertisers to submit their own ads to the system, giving advertisers more control over how their messages appear. What are the two types of loaded ads?
  • AMPHTML ads and display ads

  • Jacob's physical toy store is based on offline metrics such as store visits and in-store sales. He has heard that specialized campaign types can help him achieve these types of goals. What kind of campaign can help Jacob achieve his offline business goals?
  • Local

  • Ingrid wants to get a lot of exposure for a new product line she is launching. He understands that he can reach a significant portion of people on the Internet with the help of a display campaign. How will an outreach campaign achieve Ingrid's marketing objective?
  • Its ads will be displayed on website content related to its business or its customers' interests, based on its targeting decisions.

  • Explanation:-Display ads allow you to reach audiences beyond Google search. The Google Display Network consists of millions of websites where your ads can appear. Image ad campaigns are a good option if you want to reach potential customers when they browse websites related to your product or service.
  • Emmy is the Marketing Director for a large marketing team looking to reach large audiences through smart display campaigns. How can Smart Display campaign reports help the Emmys?
  • In addition to standard Google Ads reports, it provides reports that facilitate comprehensive and strategic ad management.

  • A marketer tracks the revenue generated by their campaigns. He wants to get a specific return on his advertising spend. What kind of automated bidding strategy will meet his needs?
  • A revenue-focused bidding strategy

  • What is the reach advantage of responsive display ads?
  • They automatically adjust the size, appearance and format of the creative to fit almost any native or non-native ad space.

  • Which type of automated bidding strategy is optimized cost per click (ECPC)?
  • Offers focused on conversions

  • Why should campaigns with different marketing objectives be separated into different Performance Planning plans?
  • Thus, this expenditure is not reallocated between two different marketing objectives

  • Explanation:Different advertising goals need different approaches. Your available Google Ads campaign options will depend on your goal. When using a performance planning tool, it's important not to combine campaigns with different objectives in one plan. Because your budget can be spread inefficiently between different marketing objectives.
  • Brian owns a company that makes inexpensive bicycle parts. He is ready to scale his business and wants to use Google display ads to increase sales.Which feature of Google display ads will help Brian achieve his business goals?
  • Your ads can appear on cycling related websites and therefore connect you with your potential audience.

  • Adam has determined that "Drive Action" is the right marketing objective for his new Display Network campaign. What are the two related options that he can use to achieve his goal?
  • Typical remarketing
    dynamic remarketing

  • What are two ways Google Ads can drive your business goals?
  • Increase sales online, in-app, in person and over the phone.
    Get more of the right people to visit your website.

  • Robert runs a website that sells sporting goods. He wants his products to appear in various online sports publications, while potential customers research and compare different football brands online. Which choice will help Robert influence the customer's assessment?
  • Target market audience

  • Bill wants to reach valuable, relevant audiences and engage with them quickly and often with his ads. How will creating a display ad campaign help him achieve his goal?
  • This allows it to reach over 90% of the world's internet users across over three million apps and websites.

  • Brian's desired target audience is not covered by the target audience segments offered in the market. What is another appropriate option that Brian could choose to help him influence the candidate's evaluation?
  • Custom Intent Audience

  • Which two are available in Google Ads?
  • Device targeting, which allows you to show your ads to users on computers, smartphones and tablets.
    Heredity targeting, which allows advertisers to show ads only to users who have a specified family background.
    Language targeting, which allows you to reach people with the language selected as their browser language setting.

  • Amy was renamed to her company's goldfish training material. He knows other companies train goldfish and it's a popular sport, but he realizes it's a niche market. She wants to use a Google display ad campaign to increase awareness of her new brand. Which Google Display Network ad targeting option can help Amy achieve her goal of increasing awareness in her niche market?
  • Custom relevant audiences

  • What factors should an advertiser consider when deciding on a bidding strategy?
  • User journey complexity, performance and auctions

  • Amanda uses "influence testing" as a marketing objective for her Google display ad campaign. What targeting options are appropriate for Amanda's campaign?
  • In-market audiences, custom intent audiences, lookalike audiences

  • Sierra is a small business owner and handles many responsibilities from logistics to marketing. She's had great success with Google Search (hundreds of conversions per month) and would like to increase her reach by creating a Display Network campaign. But he wanted it to be as easy as possible. What type of Display Network campaign should I be running?
  • A smart display network campaign

  • Lucy creates a new Display Network campaign to increase awareness. What are the two appropriate targeting options to use?
  • demographic segmentation
    Relevant audience

  • Julie wants to show potential customers the products they have previously seen on her website.
  • What does Julie need to create dynamically generated display ads in a dynamic remarketing campaign?
  • A preloaded stream

  • Your business provides home maintenance services and you want to reach more potential customers. You have a limited budget to work with. Why is Google Ads right for you?
  • You can set your own budget and change it at any time.

  • Which group could you reach with a Google Display Network campaign that uses demographic targeting?
  • 27 year old men

    (Video) Google Digital Marketing Answers of all Modules 1-26 | Google Digital Garage Answers | Google Course

  • Karen has launched a new business and is using Google display ads to promote her new products. How does targeting Google display ads help Karen achieve her marketing goal?
  • By getting her ad in front of the right people, in the right place, at the right time.

  • What is one benefit of using responsive display ads?
  • They can run on native stock.

  • Paul is interested in increasing conversions with Google display ads, but doesn't have the confidence to set the bids himself. It relies on Smart Display Network campaigns to help. What are the two bidding strategies used in Smart Display campaigns that Paul can choose to automatically set his bids?
  • Target CPA (Cost per Customer Acquisition)
    Target return on ad spend (ROAS) (return on ad spend)

  • An advertiser is interested in increasing conversions through Google display ads, but relies on the campaign's help in setting bids. What are the two bidding strategies used in Display Network campaigns that they can choose to set bids automatically?
  • Target CPA (Cost per Customer Acquisition)
    Target return on ad spend (ROAS) (return on ad spend)

  • Which display ad format fits the available ad space?
  • responsive display ads

  • Which statement accurately describes the reach of relevance audience targeting?
  • It targets TV-like audiences based on their lifestyles, interests and passions.

  • How can Performance Planner serve your business?
  • Optimizing your ad budget for maximum growth

  • Darren notices that many people have viewed certain products on his website without purchasing them. Creates a Google display ad to increase sales of these products. Which option best fits Darren's marketing objective?
  • dynamic remarketing

  • What is a valid recommendation that Performance Planner can provide?
  • Set a specific target CPA (Cost per Acquisition)

  • Explanation:Performance Planner is a tool that helps you plan and manage your advertising budget. With Performance Planner, you can access forecasts for your campaigns, understand seasonal opportunities, and manage budgets across accounts and campaigns. You can also explore the results by adjusting your campaign settings, which allows you to adjust your campaigns for optimal performance. Whether you're looking to save money or improve results, Performance Planner is an essential tool for anyone running advertising campaigns. One of the recommendations you can get from Performance Planner is to set a specific target CPA.
  • What are two reasons a marketer might use responsive display ads?
  • Economics: Get more conversions at a similar cost per acquisition.
    Extensive reach: Create ads that run across most ad space sizes, native and non-native inventory.

  • Thelma is creating an advertising campaign for her online toy store. She wants to market her products to parents between the ages of 25 and 34. Which option should Thelma choose to best reach these users?
  • demographic segmentation

  • What are the two benefits of automatic bidding?
  • Cross analysis, save time

  • What is provided by responsive display ads?
  • Approach, simplicity, automation

  • You select influencer importance as your marketing objective and the similar audience targeting option for a Google display ads campaign. In Google display ad campaigns, what lookalike audiences are created?
  • remarketing lists

  • Doreen uses Google Search to reach customers as they search for products similar to hers. She would like to create a display remarketing campaign to reconnect with users and increase sales. How can remarketing help you achieve this marketing goal?
  • This allows it to show ads to people who have already visited its website while browsing websites and using apps.

  • Josephine creates ads in her default display campaign. He discovers that there are two main forms of advertising that he can take advantage of. What are the two main ad formats used in a typical Display Network campaign?
  • responsive display ads
    Submitted Ads (Image and HTML for AMP)

  • Why should an advertiser consider using responsive display ads?
  • They will automatically create ads from your images, videos, headlines, logos and descriptions.

  • What is Responsive Display Ads?
  • They allow you to create ads that appear on all sizes of ad space.

  • Which statement is true about the value of Google display ads?
  • It uses the best automation and bidding to reach millions of users at the right time.

  • What is the benefit of responsive display ads?
  • They are built for performance, range and scale.

  • A company that produces sports equipment for seniors would like to use Google display ads to reach new customers. Its product line is aimed at people, with or without a defined interest in sports, over 65 years of age. Which option can best help them reach these users?
  • Demographic audience

  • Peggy has a house cleaning service. She has set up a booking website and is ready to promote her services online. She wants her ads to reach people who are actively looking for businesses similar to hers. Which Google Ads campaign should Peggy use to ensure that potential customers consider her services and schedule home cleanings?
  • To look for

  • Simon uses a Google Smart Display campaign to create his ads. How does Google Smart Display Campaigns benefit Simon?
  • Its ads are automatically generated from the building blocks it provides, such as titles, descriptions, logos and images.

  • When should you use responsive display ads?
  • When your main goal is performance.

  • Alan has launched a new range of scooters on his website and is using a Google display ad campaign to promote them. He chooses “Create Awareness” as the marketing objective of his campaign. Why did Alan choose “Create Awareness” as his marketing objective?
  • To reach a wide audience for your scooters.

  • Colin wants to promote his new product. He plans to create a Google display campaign with the marketing goal of awareness. Why would Colin choose "Awareness" as his marketing objective?
  • He wants to get his newest product in front of as many people as possible.

    (Video) Google Digital Garage ||All Module Answer With Assessment

  • Francis tries to explain to his boss the benefits of using automatic bidding. Combine these aspects of automated bidding with the benefits they offer.
  • Bidding during the auction –Algorithmically helps determine the appropriate bid for each auction
  • Depth of signals used and cross analysis –It integrates a wide variety of signals and examines new ones to assess user intent
  • machine learning– Reduces pressure on marketing resources by automating more manual tasks
  • Time saved -Tailor bids to each user's unique environment using relevant signals present during the auction
  • Trina is considering using automated bidding as she tries to make her campaign management process more efficient. What are three ways that automated bidding can improve efficiency?
  • Saves marketing time and resources
    Sets the appropriate bid for each auction
    It incorporates a wide variety of signals to assess user intent

  • Cassandra wants to tailor Google display ads based on how potential customers have previously interacted with her website. Which option best suits her needs?
  • Remarketing

  • YouTube and Google Video solutions are specifically tailored to your company's marketing goals. They can increase awareness, keeping your brand top of mind for customers. They can drive interest by inviting customers to interact with their brand at high-intent moments. What other marketing objective can YouTube and Google video solutions fulfill?
  • They can cause meaningful actions that you can measure.

  • Catherine received significant traffic to her online pet store after launching her campaign on the Display Network. Unfortunately, many visitors to your online store have not made a purchase. When creating a new Display Network campaign, which marketing objective should Catarina choose to re-engage these visitors?
  • steering action

  • Jake is trying to build awareness for his new clothing line. Initial branding efforts were successful, but now he wants to scale things up a notch. Jake can reach a wide audience using Smart Display Network campaigns. How many websites and apps are available to run Smart Display campaigns?
  • 3.000.000

  • Mike is interested in using automation to more effectively manage his Google Display campaigns. What is the automation model that Smart Display campaigns provide?
  • automatic offers

  • Your business wants to be more successful online. What are two ways Google Ads can drive your business goals?
  • Increase your conversions by connecting you with people when they matter.

  • It helps you reach a wider audience and maximize exposure.
  • A company creates specialized sports equipment for active seniors. The company expects potential customers to be over 65, with or without a proven interest in sports. The company's marketing team strives to increase awareness of their company's innovative products. Which option can best help them reach their specific audience?
  • demographic segmentation

  • Angela is ready to launch her first Smart Display campaign, but her account isn't eligible yet because she hasn't had enough conversions in the last 30 days. What is the minimum number of conversions required (in the last 30 days) to qualify for a Smart Display campaign?
  • At least 50 conversions on the Display Network or at least 100 conversions on Search.

  • Colin designs a new Google display ad campaign with the "Awareness" marketing goal in mind.
  • He wants to show his display ads to as many people as possible.

  • Diana runs a successful remarketing campaign. It wants to expand its reach with other targeting options. When creating a new Google Ads display campaign with the "Influencer engagement" marketing objective, it selects lookalike audiences as its targeting option. What information is used to identify peer audiences?
  • Public interest around various issues

  • Doreen wants to increase sales on her website and is considering creating a Google Display remarketing campaign How can remarketing help her achieve her marketing goal?
  • It targets audiences who have already visited your website while browsing websites and using web apps.

  • Catherine received significant traffic to her online pet store after launching her campaign on the Display Network. Unfortunately, many visitors to your online store have not made a purchase. When creating a new Display Network campaign, which marketing objective should Catarina choose to re-engage these visitors?
  • steering action

  • A company creates specialized sports equipment for active seniors. The company expects potential customers to be over 65, with or without a proven interest in sports. The company's marketing team strives to increase awareness of their company's innovative products. Which option can best help them reach their specific audience?
  • demographic segmentation

  • What display ad format runs on native and non-native inventory?
  • responsive display ads

  • Diana runs a successful remarketing campaign. It wants to expand its reach with other targeting options. When creating a new Google Ads Display Network campaign with the "Influence Review" marketing objective, select Lookalike Audience as the targeting option. What information is used to identify similar Congeners?
  • Public interest around various issues

  • Mandy has a large art supply business that sells through her physical store and online. She wants to increase her brand awareness and increase sales. How can Google display ads help Mandy achieve her business goals?
  • It places Mandy's ads in the most relevant content using best-in-class intent signals.

  • Google Ads is designed to deliver three things to all advertisers: relevance, control and results. It delivers relevance by connecting advertisers with the right people at the right time. It delivers results by charging you only when you get a click. How does Google Ads provide control?
  • Giving advertisers control over how much they spend each month.

  • Which statement is true about responsive display ads?
  • Ads fit the available screen space when delivered.
  • What is one reason to use a responsive display ad in your campaign?
  • You want to increase the performance of your ad.

  • Jake is trying to build awareness for his new clothing line. Initial branding efforts were successful, but now he wants to scale things up a notch. Jake can reach a wide audience using Smart Display Network campaigns. How many websites and apps are available to run Smart Display campaigns?
  • 3.000.000

  • Lauren chose "Influencer Consideration" as the marketing objective in her Google Display Ads campaign. What are two appropriate targeting options for Lauren's campaign?
  • similar audience
    Custom Intent Audience

  • To increase her sales with her Google display ad campaign, Charlotte wants to reach audiences who have seen products on her website with new ads for those very products. Which targeting option should he choose to help achieve this goal?
  • dynamic remarketing

  • When running a successful Google Ads campaign, why choose automatic bidding over manual bidding?
  • Due to the dynamic nature of Google auctions, the right bid can often be a moving target that is difficult to achieve at scale when using manual bidding

  • How does Performance Planner help companies increase sales?
  • Maximizing the number of conversions for a spend scenario

  • What is the main benefit of Smart Display Network campaigns?
  • A Smart Display Network campaign can be created with minimal input from advertisers.

  • What is the main benefit of Display Network campaigns?
  • Advertisers can provide minimal information to create a Display Network campaign.

    (Video) Google Digital Marketing free Online Course Module 1 to 26 all Correct Answers | All Module Answers

  • The customer journey has become more complex, requiring a dedicated offering strategy. Google's solution is automatic bidding. How can automatic bidding benefit advertisers?
  • It uses machine learning to set bids, which saves time.
    It is auction specific to increase the chance of conversion.

  • Trevor has a whole range of products on sale on his website and wants to use Google display ads to increase sales. How does Google display ad targeting help Trevor achieve his marketing goal?
  • Google display ads will help show Trevor's ad to customers who have already shown interest in his brand.

  • When a responsive display ad is automatically placed, what is adjusted to fit the ad slot?
  • Size, appearance and form

  • Bill has launched a new line of products for his company and is using Google display ads to influence customer attention. How does Google display ad targeting help Bill achieve his marketing goal?
  • Allowing Bill to strategically deliver his message to users when they are actively browsing, researching or comparing the types of products he sells.

  • Which targeting option should he choose to do this?
  • similar audience

  • Why should your company use Performance Planner?
  • It makes recommendations that are validated using machine learning.

  • Using Performance Planner on a monthly basis allows you to optimize which two aspects of an account?
  • spears
    Budgets

  • Explanation: Performance Planner is a valuable tool that provides forecasts and allows you to optimize your advertising budget. This tool is powered by machine learning and analyzes billions of signals weekly. It's all about budget optimization, not ad format or targeting.
  • What type of automated bidding strategy is your desired ROAS?
  • Revenue focused offers

  • Gloria has a line of surf wear. She wants to increase her brand awareness and increase sales. How can Google display ads help Gloria achieve her business goal?
  • It leverages best-in-class intent signals to place your ads in the most relevant content.

  • How Google display ads drive marketing results for thousands of advertisers around the world every day?
  • It allows them to serve ads and connect with audiences through Gmail, YouTube and millions of other sites.

  • Phillip wants to create a new Google Display Ads campaign and base its targeting on an existing remarketing list called Checkout Abandoners. How can the Lookalike Targeting option help Felipe achieve his marketing goals?
  • Lookalike audiences will find users similar to them in the abandoned users list.

  • Trevor owns a manufacturing company that manufactures specialized hiking and climbing equipment. It is a very small player in the market, but it is ready to expand its business. What type of Google Ads campaign should Trevor use to increase his brand exposure and reach audiences interested in walking and climbing on the web?
  • projection

  • Which two statements are true about using targeting options to optimize a Google Ads campaign?
  • Device targeting allows you to reach customers from any device: desktop, tablet and smartphone.
  • Geo-targeting allows your ads to appear only in the specific geographic locations you choose.

  • Karen owns a large online business selling antiques. He wants to create a Smart Display campaign. What are two of the three elements he must provide to create a Smart Display Network campaign?
  • budget amount
    creative elements

  • Olivia runs an online store that sells musical instruments. He is organizing a jazz event soon and wants to raise awareness about it, especially in the jazz fan community. Which targeting option should Olivia choose to achieve her marketing goal?
  • Relevant audience

  • When deciding between responsive display ads and preloaded ads, when would you choose performance testing?
  • When your ads need to meet exact branding requirements.

  • Steve wants to use Google display ads to reach new customers who want to buy products similar to his. What type of audience should Steve be trying to reach to achieve his marketing goal?
  • Target market audience

  • Loretta is the publicity director for a large catering company. It creates a Google display campaign to find and engage a large audience to expand its market reach. Which statement most accurately describes the reach that a Google Display Network campaign can provide Loretta?
  • This allows it to reach over 90% of the world's internet users across millions of apps and websites.

  • Rashid wants to increase his brand awareness and create campaigns focused on brand terms. He doesn't have much time to spend on day-to-day bid management, so he decided to use automatic bidding to reduce his workload. Which automated bidding strategy should Rashid consider using?
  • Desirable impression share

  • What can automatic bidding help an advertiser improve?
  • Implementation

  • Claire created a Google Display Network remarketing campaign. What is the most likely reason he decided to use remarketing?
  • steering action

  • When should you use AMPHTML ads?
  • When your goal is to deliver faster advertising experiences.
    When your goal is to provide safer advertising experiences.

  • What are two ways Google Ads can drive your business goals?
  • Increase your conversions by connecting you with people when they matter.
    It helps you reach a wider audience and maximize exposure.

  • How do responsive display ads use automation?
  • Responsive display ads use a machine learning model to determine the best features for each ad slot using predictions based on an advertiser's historical performance.

  • Hank wants to use a "Maximize Conversions" campaign with Performance Planner. What recommendation might Hank make from the performance planner?
  • A suggested average daily budget

  • What are the key factors to consider when choosing a bid strategy for your campaign?
  • Performance, auction and user journey complexities

    (Video) Google Ads Full Course In 5 Hours | Google Ads Tutorial | Complete Google Ads Tutorial | Simplilearn

    FAQs

    How hard is it to pass Google Ads certification? ›

    Overall, the Google Ads certifications are well-known to not be too difficult to pass, especially because you can Google answers to the questions while taking the test. However, because of the time limit, you'll still want to understand a wide range of definitions, concepts, and basic strategy/use cases.

    How many questions is the Google display ads certification exam? ›

    For the Video Advertising, Shopping Advertising, and Mobile Advertising you have 90 minutes to answer roughly 70 questions. *NOTE that there's no option to pause once you've started the exam. The test will time you until the end even if you shut your computer down so make sure you mark off the time to focus on passing.

    How do I prepare for Google Ads display certification? ›

    Prepare for your Google Ads certifications

    We recommend that you have on-the-job experience using Google Ads. You should be familiar with online advertising concepts and best practices, and should have experience managing different types of Google Ads campaigns. You can also prepare by accessing courses in Skillshop.

    What happens if you fail Google Ads certification? ›

    if you have failed you will have to wait one day to retake the exam. This applies to other certifications that require one day after failure. Before attempting the exam again, take the opportunity to review and optimize your chances of success.

    What is the pass rate for Google certification? ›

    What is the passing score of GCP certification? Answer: It is believed that the passing score is around 70% but officially there is no disclosure on this and after the exam candidates are just informed whether they have cleared the certification or not (Pass or Fail).

    Is Google Digital Marketing exam difficult? ›

    The Google digital marketing exam is not hard to pass. It's a beginner-level exam and all questions are easy, provided that you have gone through all course modules and watched the video lessons. The exam questions are straightforward and not difficult for someone that knows the basics of digital marketing.

    How hard is the Google Level 1 certification test? ›

    The exams are challenging. Many educators do not pass the Level 1 and 2 exams the first time. There is a waiting period between each exam retake: Second attempt: 3 days.

    How many times can you take the Google digital marketing exam? ›

    There's no limit. At Google Digital Garage you can complete our digital marketing training tutorials and modules as many times as you'd like.

    How do I pass Google Ads test? ›

    How to Prepare for the Certification Exam
    1. Step 1: Get On-the-Job Experience. This is the first thing Google recommends to prepare for their certification: ...
    2. Step 2: Choose Your Google Ads Certification Exam. ...
    3. Step 3: Study, Study, Study. ...
    4. Step 4: Practice! ...
    5. Step 5: Take the Test.
    Jun 3, 2020

    What is the salary of Google Ads specialist? ›

    Average starting Salary for Google Ads Specialist in India is around ₹1.6 Lakhs per year (₹13.3k per month).

    Is Google Ads certification worth it? ›

    Getting a Google Ads Certification won't make you a Google Ads expert. Further, it's unlikely you'll get paid more because of the certificate, and it doesn't prepare you to deal with actual challenges that a Google Ads manager faces. But there are a few cases where it might be a good idea to get that certification.

    Can I get a job with just a Google certificate? ›

    While Google Career Certificates will not land you a job on their own, they will improve your resume, give you specific skills recruiters are looking for, and help you stand out to employers with industry-specific training.

    Can you fail Google certification? ›

    - If you don't pass an exam, you can take it again 14 days after the date of your exam. If you don't pass a second time, you must wait 60 days before you can take it a third time. If you don't pass the third time, you must wait a year before taking it again.

    Do companies respect Google certifications? ›

    Most employers won't choose you just because you have these credentials. Yet, they will consider them, making Google certification a big plus on your resume during the hiring process. So, these certifications, no doubt, allow you to stand out from other potential candidates.

    How long does it take to master Google Ads? ›

    You can learn Google Ads through in-person, live online, or on-demand classes. There are free Google Ads training classes available, too. Experts say it takes three or four hours to get started with keyword-based search advertising, but mastering Google Ads can take as much as 100 hours or more.

    What is Google's highest paying certificate? ›

    The Google Data Analytics Professional Certificate is one of the most valuable Google career certifications you can get. Certified data analysts get an entry-level salary of $67,900 per year and can grow to more than $110K per year once they get 10+ years of working experience.

    Do Google certifications expire? ›

    All Professional Google Cloud certifications are valid for two years from the date an individual certifies.

    How many hours is the Google digital marketing course? ›

    This program includes over 190 hours of instruction and practice-based assessments, which simulate real-world digital marketing and e-commerce scenarios that are critical for success in the workplace. The content is highly interactive and developed by Google employees with experience in the field.

    How much can you make with a Google digital marketing certification? ›

    While ZipRecruiter is seeing annual salaries as high as $73,500 and as low as $12,500, the majority of Google Digital Marketing salaries currently range between $36,000 (25th percentile) to $55,500 (75th percentile) with top earners (90th percentile) making $65,000 annually across the United States.

    How many hours is Google digital marketing? ›

    About the Course

    The Google Digital Marketing and E-Commerce Professional certificate is a seven-course certification program offered by Google through Coursera's learning platform. The program includes at least 190 hours of instruction and hundreds of practice-based assessments.

    What is the fastest you can complete a Google certification? ›

    Those who are willing and able to dedicate approximately 10 hours of work per week can expect to finish the certification course in six months or less. There are five courses in this professional certificate, which include the following topics: Technical support fundamentals.

    How long does it take to prepare for Google certification? ›

    Most certification courses and assessments take between three and six months to complete. Depending on the subject, Google estimates that most learners take about 10 weeks on each course. Users can work at their own pace, so completion time varies.

    How soon can you retake the Google 2 exam? ›

    When can I take an exam again? If you don't pass an exam, you can take it again after 3 days. If you don't pass a second time, you must wait 7 days before you can take it a third time.

    What Google Ads certification should I get first? ›

    If you're brand new to Ads and the certification exams, I recommend starting with the Google Ads Search Certification first. Search ads are typically the most common type of ads a company will run. But if you are more focused on something like just shopping, then start there.

    Is Google ad certification free? ›

    The Google AdWords certification, now known as the Google Ads certification, is completely free to take. In the past it cost money, so if you're a marketer, it's a good idea to take it now, while it remains free. You never know when Google might change its pricing. You also get multiple attempts to take the exam.

    How can I make money from Google Ads? ›

    AdSense in three steps
    1. You make your ad spaces available.
    2. The highest paying ads appear on your site.
    3. You get paid. You make your ad spaces available by pasting ad code on your site, and choose where you want the ads to appear. Advertisers bid to show in your ad spaces in a real-time auction.

    What is the salary of Google Ads manager per hour? ›

    Adwords Manager Salary
    Annual SalaryHourly Wage
    Top Earners$91,000$44
    75th Percentile$74,000$36
    Average$62,116$30
    25th Percentile$45,500$22

    What is the highest salary of Google Adwords? ›

    Google Adwords salary in India ranges between ₹ 0.9 Lakhs to ₹ 4.7 Lakhs with an average annual salary of ₹ 2.2 Lakhs. Salary estimates are based on 57 latest salaries received from Google Adwordss.

    What is the highest paying sales job at Google? ›

    The highest paying salary package reported for a Sales at Google sits at a yearly total compensation of $325,000. This includes base salary as well as any potential stock compensation and bonuses.

    Can I make money after learning Google Ads? ›

    Running Google Ads for other companies can be a profitable way to make money online. By learning how to run Google Ads through Google Skill Shop and listing your services on freelancing platforms such as Upwork, you can start earning money.

    Can I get a job with Google without a degree? ›

    While having a degree can be helpful, Google does not require candidates to have a college degree to apply for a job. In fact, Google has recently dropped its degree requirement for some positions and is placing more emphasis on skills and experience.

    What type of job I can get Google certificate? ›

    Earn a credential that can lead to jobs in high-growth fields
    • New Certificate. Cybersecurity. ...
    • Data Analytics. Data analysts collect, transform, and organize data in order to help make informed business decisions. ...
    • Digital Marketing & E-commerce. ...
    • IT Support. ...
    • Project Management. ...
    • UX Design.

    Do you need a degree with a Google certificate? ›

    They are relatively inexpensive and do not require a degree or experience to enroll. Obtaining any of the certificates gives you access to interview tips and connections to more than 140 companies working with Google.

    How many times can you fail Google certification? ›

    What happens if you don't pass a certification exam? If you don't pass an exam, you can take it again after 14 days. If you don't pass the second time, you must wait 60 days before you can take it a third time. If you don't pass the third time, you must wait 365 days before taking it again.

    What happens if you fail a Google interview? ›

    Yes, after getting rejected in a Google interview you can again apply in Google. However, Google's recommendation is to take your time, get yourself more prepared, gain some more experience and then reapply to Google for the job you are looking for.

    Can I apply again if I fail a Google interview? ›

    If your interview performance was relatively poor, they will most likely not reach out actively to you soon, but they will consider your application again in 12 months. Regardless, you should ask your recruiter this question as it can be very specific to your case or to the position for which you were being considered.

    Do companies respect Coursera certificates? ›

    While a Coursera certificate can look good on your resume, it's important to keep in mind that these certificates are not accredited. That means they likely won't be accepted as credit towards a degree or other formal education program. 5. Coursera Certificates May Not Be Recognized by Your Employer.

    Why is Google certificate not trusted? ›

    Possible causes are: Incorrect date and time on computer. Expired or incorrect certificate on website. Intercepted communications.

    Can I get a job with Coursera certificate? ›

    Question with a best answer. Yes, certifications from Coursera are legitimate and recognized by many employers around the world.

    How long does it take to make money with Google Ads? ›

    Here's what you can expect: a successful Google ad campaign will take at least 3 months to mature and then approximately 4-12 months to develop into a strong campaign.

    Is doing Google Ads easy? ›

    It is a massive industry and if you haven't tapped into its potential, I bet you'd love to. Be warned though: Google Ads is straightforward, but not easy. It takes time to master and most companies lose money on it, because they're not patient enough to get results from pay-per-click advertising.

    How long do Google Ads stay in learning? ›

    How long does the learning period last? Google: On Google Ads, the learning period typically lasts 7 days since the last significant edit to that campaign. Facebook: The learning period will last until your ad set reaches 50 optimization events within a 7-day period since the last significant edit.

    Is it easy to get Google certified? ›

    Earning a Google certification isn't easy. It takes work. This list of 10 Google certification tips will help you beat the odds and become a Google Certified Educator!

    Is Google certificate worth it? ›

    The simple answer: Yes. These certificates are a great way to boost your resume and give you the tangible skills required for entry-level positions in these competitive fields. Google Certificates are a great choice to add skills to your resume, as: They are designed for beginners.

    Which Google certificate gets you a job the fastest? ›

    The Google Project Management Professional Certification class by Coursera takes our top spot because learners with no prior experience can acquire the skills necessary to succeed in an entry-level project management role in six months or less.

    Which Google certification pays the most? ›

    The Professional Cloud Architect certification offered by Google Cloud is designed for IT professionals who want to demonstrate their expertise in designing, developing, and managing robust and scalable cloud solutions using Google Cloud technologies. It's one of the highest-paying IT certifications overall in the U.S.

    Can you finish a Google certificate in a month? ›

    Google Career Certificates, which earn you earn the equivalent of a four-year degree, can be completed in as little as six months on Coursera.

    Do employers recognize Google certificates? ›

    “Employers are super keen on Google certificates because they know they're getting high-quality talent,” Gevelber says. “They also know they're getting more non-traditional talent, and that's really important to a lot of people who are hiring today.”

    Can you complete the Google certificate in a month? ›

    All Google Career Certificates are completely self-paced. At about 10 hours of study per week, many learners complete a Google Career Certificate in three to six months.

    How do you become a Google Ads specialist and get paid? ›

    To become Google Adwords certified, you have to pass two Google assessments. The assessments are offered online through the Google Academy for Ads. Certification involves passing the AdWords Fundamentals assessment, and one of the supplemental advertising assessments. There is no cost to take the assessments.

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